subject: Personal Branding and Zettabytes [print this page] Personal Branding and Zettabytes Personal Branding and Zettabytes
What do personal branding and zettabytes have to do with each other? First let's answer the question "what is a zettabyte."
Last month Google stated, "This year the planet's digital content will blast through the zettabyte barrier. This is about one million times the information stored in all of the libraries in the United States."
According to the annual survey of the global digital output by International Data Corporation, the current total amount of global data is expected to pass 1.2 zettabytes sometime during 2010. This is equivalent to the amount of data that would be generated by everyone in the world posting messages on the microblogging site Twitter continuously for a century.
A zetabyte is equal to 1,000,000,000,000,000,000,000 bytes.
Wow, that's a lot of data! Enough said. Let's just say there is a lot of information stored on the Internet.
Somewhere in all of this information is your personal brand and your personal branding website. Also, buried in all this data is your product and service website. Perhaps you have implement additional Internet personal branding tactics increasing your percentage of bytes on the Internet through your blog marketing efforts, your article marketing efforts, your press releases, and your videos and podcasts efforts. All of this data generated by you is creating a drop in the ocean of bytes stored on the Internet. So how do you get found in this enormous sea of data?
Let's look at how Doctor Lewis Harper, D.C. did it. Dr. Harper recently moved his practice to a new city where he was unknown. He also expanded his practice to include new techniques and treatments for health problems. And, he gave his practice a new name.
His new location was pretty quiet for the first few weeks. However, he began consistently doing the basic search engine optimization (SEO) and social media optimization (SMO) techniques he learned from MyMark. He spent time learning and implementing the search engine marketing techniques and social media marketing methods including blog marketing, article marketing, press release marketing, video marketing, and podcast marketing.
Initially, he stuck with blog marketing alone. Within a few weeks, in some areas, such as Fibromyalgia Treatment he was able to get first page search engine results. However, overall, he wasn't being found on the Internet. So, Dr. Harper expanded his approach to include article marketing, press release marketing, video marketing, and podcast marketing.
A few weeks later his name moved from page twenty-something to number one of page one on a Google search. More importantly, searches for various health issues including Fibromyalgia, Kidney treatment, Amnesia treatment, and others in his new town now return number one results in Google searches for Dr. Harper and his practice.
Through consistent search engine optimization (SEO) and social media optimization (SMO) practices, Dr. Harper went from being lost in the zettabytes of data to number one in Google search engine results. By consistently applying good SEO and SMO techniques your personal brand will rise to the top of the zettabytes of data on the Internet as well.
