subject: How to Recruit MLM Online Using the Principles of Attraction Marketing [print this page] How to Recruit MLM Online Using the Principles of Attraction Marketing
Attraction marketing is a phenomenon that is gathering a lot of attention from marketing gurus. This simple guide will show the average entrepreneur how to recruit MLM online using attraction marketing principles.
Attraction marketing can be adapted well to any size or type of business because it is based more on the principles of educating and empowering the consumer than on the hard sell techniques of other marketing systems. Attraction marketing is also well-suited to social media, making it the go-to marketing system of choice for companies who are adept with using sites such as Twitter, Facebook, and YouTube.
What Is Attraction Marketing?
Attraction marketing is the newest trend in marketing. It is based on the principles of teaching an audience about a product rather than a hard-sell method of seeking out an audience and then pushing a product to that audience. Because attraction marketing implements softer selling techniques it may also be referred to as "organic marketing" by some marketing experts.
With attraction marketing, the entrepreneur provides accurate and ample information about his products and services to an audience, attracting them to his company. In this way, they are already educated about the product and will actively seek out the entrepreneur's company with some interest in purchasing even before they arrive.
Putting the Plan into Action
Any company can adapt the principles of attraction marketing to its advertising program. The key is to focus upon providing the customer with valuable content in exchange for continuing customer loyalty. For example, a company can add a Facebook page in which it offers articles that contain tips and techniques about its products; a sneak peek at upcoming sales; and informative articles about trends within the industry. By offering valuable content to a loyal audience, the company builds an excellent reputation over time and gains valuable word-of-mouth and grassroots support from its fan base.
Benefits of Attraction Marketing Techniques
The biggest advantage to using attraction marketing techniques is that it allows an entrepreneur to recruit people who are already interested inand therefore already somewhat committed tojoining his company. This makes it a powerful tool for MLM lead generation and for building a steady downline. In addition, attraction marketing allows the entrepreneur to boost his company's recognition in the global marketplace. In a sense, it can be viewed as way of seeing each advertising dollar spent going directly into the company's bottom line.
As the company's reputation and recognition grows greater with time attraction marketing will continue to draw in new leads effortlessly. In addition, attraction marketing is highly affordable, even for struggling entrepreneurs. By using social media sites wisely, the average small business owner can grow an audience for its products and services for pennies on the dollar.
In short, attraction marketing is gaining in popularity because it is a powerful tool for both advertising and recruitment. It can be easily adapted to any size business regardless of which product or service is being promoted. This flexibility and affordability mean a lot of bang for the advertising dollar.
