subject: Why one needs to hire an SEO optimizer? [print this page] Why one needs to hire an SEO optimizer? Why one needs to hire an SEO optimizer?
Online business has become the buzzword in modern times. It has gained enormous amount of popularity in recent times. This is perhaps the only business option, which does not require a huge amount of investment. All one needs to succeed in online business is a computer and apart from business acumen some technical skill in computer as well. Here technical skill refers to the knowledge of SEO. If one wants to be a successful online business owner he must be having a sound knowledge of SEO.Now the question is why SEO is so important and what is SEO after all. We all know that having a website is a must for all online business owners. But just owning a website is not sufficient.You have to make the website visible to a large number of visitors. In other words one need to attract a lot of targeted traffic towards the website. But the question is how one can do that.This is the point when the role of search engines comes into play. There are a few very popular websites like Google, Yahoo and MSN, which allows the users to type a query known as the "Keyword". When a user searches with a keyword it shows several thousands of websites,which are relevant and related with the keywords.The ranking of the websites in the search engine result pages is determined by a factor known as Search Engine Optimization or SEO. Since majority of the searches uses google as their as their most preferred search engine therefore the SEO related with it has been named Google SEO To make a website appear in the search engine result pages and that too inside the first two or three pages of the website SEO needs to be done. The process involves doing some tweaking in the website itself which is known as website optimization and in case of google its called Google Optimization.The Role of SEO Optimizers the online business owners normally don't have the knowledge of SEO. SEO is a complex process and one need to know all the tricks of the trade to succeed in online business. Business owners normally do not have the time and patience to learn SEO in depth. It is therefore advisable for them to hire an SEO Optimization Company to optimize their website.The SEO Optimizers who work in these companies are expert in the field and it is expected of them to optimize the websites to the extent possible.Top Five Tips for Choosing a SEO Company Here are some tips that may greatly help you to choose the Best SEO Company: 1. Go through the profile of the seo company. Visit the websites of some of their previous clients.Check whether or not they have been properly optimized. Check the ranking of those websites as well. 2. Ask for an SEO Analysis, competitor analysis, and keyword analysis report from the company.Don't pay any extra charge for it and if they ask for any extra charge for them its better to avoid such company because preparing this report is an extremely simple job for any professional SEO Company. 3. Ask them to disclose their SEO plan i.e how they are going to optimize your website. An ethical and honest SEO firm will always disclose their SEO plan but those who follow unethical and fraudulent methods known as "Black Hat SEO" will never disclose their SEO plan.Therefore never opt for such companies who try to avoid their SEO strategy. 4. Check the ranking of the SEO Company itself. If they can't optimize their own website and get a good ranking in the search engine result pages (SERP) they surely will not be able to do that for your website either. 5. Some companies claim to give top ranking within a very short period of time.Avoid such so called "guaranteed SEO services" Remember SEO is a time consuming process and requires a lot of time and effort invested behind that. If somebody claims to give you top rank in a short time he is nothing but cheating you and is out to rob your money and nothing else.
