subject: How Will The Media Portray You? [print this page] In todays fast paced 24-hour news cycle, your organization must be ready for the unexpected. The news is immediate - from a posting on a blog, to video content on YouTube, a tweet, or a press release accessible worldwide. How your spokesperson communicates with the media can make the difference between success or failure, profit or loss, credibility or loss of reputation.
Communicating effectively to the news media is a key element of success for any organization. Media training professionals at agencies such as Detroit area-based Marx Layne & Company are former print and broadcast journalists who have a proven track record of guiding senior management, including CEOs, lawyers and association executives, through the techniques and disciplines needed for effectiveness in any interview situation.
Studies have shown that a well-conducted interview, with a message successfully delivered to the media, can produce positive bottom-line results, significantly enhancing credibility and brand equity. On the other hand, a poor performance during crucial media scrutiny can be harmful.
The experience of working with our former print and broadcast journalists utilizing professional video and audio technology helps prepare your management for virtually any media situation, says Alan Upchurch, a senior vice president at Marx Layne & Company. Our experienced media training staff consists of communications consultants who work with clients to identify, plan and polish messaging. We then help perfect the delivery so that the message is communicated clearly and concisely.
Our individualized message development programs assist clients in arming themselves with well-crafted messages that effectively address the concerns of key audiences. This allows clients to achieve their strategic communications objectives, he concluded.
