subject: What Range of Marketing Strategies Are Available Nowadays? [print this page] What Range of Marketing Strategies Are Available Nowadays?
It is important that marketing strategy addresses certain key variables, such as pricing, positioning, promotion, advertising, distribution, sales, product modification and developing and creating new products creatively. Most of these variables come under the three broad-based generic strategies, which include cost leadership, differentiation and focus.
To achieve a websites goals and objectives, cost leadership strategy plays a very important role. It is globally evident that price competition leads to survival. To build a successful low-cost marketing strategy, it is crucial to understand your cost advantages and disadvantages over your competitors. In order to be effective, the cost advantages over the competitors need to be used as the foundation for the strategy.
Differentiation strategy is relatively important when customer loyalty is emphasized. Goods and services must be positioned in a unique or different way to the competitors, in order to accomplish this strategy. This will make the company website stand out and strive to be better than the competitors, which will in effect gain customers satisfaction for something they value.
There are various different ways to accomplish a differentiation strategy. However, to be effective and successful, the strategy should look to be special at something that is of importance to the customer, as that is the key marketing idea behind differentiation. A few examples would be giving emphasis to customer services by providing the best guarantee service in the certain field. Also, adding extra features such as a 24/7 hotlink, that the competitor might not offer and always over-delivering to exceed the customers expectations by providing a unique and valuable service.
