subject: Article Marketing Strategy Basics: Topics And Keywords [print this page] Article marketing strategy can turn a ho hum website into an authority site. Articles used for link bait draw in visitors and give them a reason to keep coming back. Controversial articles have the potential to be bookmarked by visitors on social sites such as Digg which drives even more traffic. Choosing the right topics and keywords are basic to effective article marketing strategy.
Choosing Topics
The best topics, obviously, are those that are relevant to the site. Popular topics can be found by visiting yahoo answers for ideas, article directories for the categories with the most entries, and visiting forums to see what's on the minds of the members. Look at the headlines on lifestyle magazines. Visit google trends for up to the minute hot topics. These hot topics will draw visitors. Once the visitors have been enticed to visit, the content should not disappoint. Professional Article marketing strategy services will make sure that doesn't happen.
Keywords
People looking for information about a subject use keyword phrases to search for relevant sites through the search engines. The higher a page ranks in the results of the search, the more likely the visitor will click on the link. About 60% of searchers click on a link above the fold (first screen without scrolling down). A higher ranking translates into more targeted traffic.
Selecting keywords is critical to the success of Article marketing strategy. There are millions of searches for the keyword "weddings." According to Google's Keyword Tool, over 4 million searches on a monthly basis. That's interesting but not useful if your site provides silk wedding flowers. What's more relevant is that there are 450,000 searches for "wedding flowers," and 8,100 searches for "silk wedding bouquet." Brides looking for a silk wedding bouquet are a much more targeted visitor group than someone searching with the word "weddings".
The keyword phrase is used as the first words in the title of the article, once in the first paragraph and at least once in each paragraph thereafter but not more than about 1% of the total word count overall. For example: A 500 word article would use the keyword phrase no more than five times.
Topics and keywords are important to draw in visitors and search engines to your website. Distribute the articles to directories where webmasters, newsletter editors and bloggers will pick them up and post to their sites with a link back to your site of course.
