subject: Twitter Marketing Service: How To Use It [print this page] An increasing number of companies use Twitter for business - to undertake market analysis, do brand advocacy and reputation management and provide chosen highlights from a conference or event. Twitter allows them to broaden their brand name and hence produce new opportunities. Twitter was initially intended for communication among individuals, however, a number of organizations have started to actively participate within the platform. However, not all companies are using Twitter in the same way. Many are tweeting, some are simply listening, but some really savvy companies are doing both.
Several businesses use Twitter for business as a marketing or public relations channel, much like an extension to their corporate blogs. They will submit about business accomplishments and disperse links that take people to their business web pages, press announcements, and various promotional sites. Twitter can be used to direct traffic to your websites. You may share data that is useful for prospective clients or employers to improve your status. Twitter enables you to discuss the latest news and events related to your company in 140 characters. Set up a Twitter feed for the sole purpose of notifying customers whenever new products come in. You can use this free platform to advise event participants and highlight what's special. Sharing beneficial data and useful tips makes it possible to develop a strong web presence and achieve visibility on the internet.
Several companies use Twitter to let their workers tweet. Since the workers use Twitter to improve their own personal reputations, the business' reputation is likewise enhanced. Employees twittering away with excitement about their work, developments in their industry, services, or other interesting tidbits, even if unrelated to the company itself, can enhance positive feelings for whichever business they represent. One more good reason for having employees tweet instead of the company itself is if the business wants to be seen as hiring influential leaders.
Twitter enables you to answer swiftly to shut down any impending service or complaint received. Connect effectively with each of your clients and ask for their sincere opinion. Make your goals public to compel you to get through to them. You can also learn the tweets of your competitors daily and keep in touch with them. Although this seldom happens in the real world, Twitter has changed it all. This free platform lets you follow businesses, experts, leaders and competition in your industry. It's not enough to monitor the latest projects launched by your competitors. Monitoring their mistakes is even more useful, because you can examine their moves and find out what exactly went wrong.
With Twitter, you can always stay in touch with your followers. All these people are potential prospects, so you should help them get used to your products and services. Play a part actively to discussions and tweet constantly. This way, an increasing number of people will be familiar with your company, while you may gain loyal clients. If your organization is considering about moving into the Twitter foray, it's best not to do so thoughtlessly. In reality, working with a strategy is a lot more complicated as opposed to the examples outlined above.
