subject: Olympics new media practice? To CCTV as an example-CCTV, new media, Olympics - HC network broadcasting industry [print this page] Olympics new media practice? To CCTV as an example-CCTV, new media, Olympics - HC network broadcasting industry
2007 12 18, CCTV International and the International Olympic Committee signed on as the Beijing 2008 Olympic Games official Internet / mobile platform Broadcast Institutions. CCTV successful the first time in Olympic history a separate grant of new media broadcast rights. 2008 5 1st, as a country to be honored HD TV broadcast the Olympic commitment, "China Central Television Integrated HD channel" was formally launched, becoming the first open-air high definition TV channels. Is no doubt that new media will be held at the August Olympics, play an important role, and CCTV will also be competing in the many new media appear unique role. Enormous costs involved in new media coverage of the Olympic Games, CCTV with how strategic considerations? A kind of new media Olympic coverage plan? What are the new media business development will therefore be a huge boost? An occasion? Layout In high-definition television, according to CCTV HD Channel editorial director Liu Lianxi comprehensive introduction, comprehensive CCTV HD Channel was May 1, 2008 in Beijing was formally launched. 6 months late, officially launched in Shanghai with wireless transmission of broadcast its landing was real progress. Tianjin, Shenzhen, Qingdao, Shenyang, Qinhuangdao, Guangzhou and other CCTV six places to send high-definition wireless work are underway. Integrated CCTV HD satellite channel 6B satellites through the national coverage. By ground Digital TV Broadcast, cable and broadcast satellite digital TV households in three ways landing. At present, the individual direct reception of satellite signals are clear restrictions on access to digital cable television needs in consultation with the local cable company, so no doubt the most direct terrestrial digital television facilities. Present, the state SARFT Have been deployed in 37 cities nationwide construction and launch of terrestrial digital television transmission system, including the Olympic cities, municipalities, provincial capitals, cities with independent planning. 37 cities of frequency planning is in place. SARFT strive to be a few years across the country, when more than 90% of people can form through the wireless digital TV to watch CCTV's HD channel. Other words, the CCTV's HD channel to bypass the local cable network, directly to the audience. Combined with the policy currently in force to watch for free, huge production and broadcasting costs, the lack of content reserves are so local stations can not be formed in this area and the CCTV to compete effectively. CCTV in the huge investment made during the Olympic Games, efforts to build network security platforms, information security platform, the two technology platforms, network TV, mobile phones, IPTV And four bus mobile application platform, hopes to aggregate the Olympic media, to achieve leapfrog development. Network television, CCTV International and Microsoft, Adobe and other internationally renowned technology companies Cooperation , Is committed to its network TV Olympics Taiwan into a world has the strongest support, the latest and the most stable background security technology and hardware products online video viewing. Bus television, December 18, 2007 to begin broadcasting, mobile CCTV, until now in Beijing, Shanghai, Guangzhou, Shenzhen and other major cities, about 4 thousand vehicles, buses, installed more than 80,000 blocks of TV screen . The form of a daily update, in turn broadcast the 12-day total of 60 minutes of audio-visual program file. CCTV International Mobile Multimedia Business Unit Executive Director, Car TV section Tigers, said bus TV program in 30 cities signed before the Olympic Games, 50,000 buses, 100,000 TV screen, every city, occupying half the market. Mobile TV , The CCTV mobile multimedia mobile streaming media service division executive director Li Luo said that from February 2008, the CCTV mobile TV started offering per-watching, viewing subscribers increased markedly. Per partial solution to the current difficulties can watch mobile TV in high traffic fares. Hundred dollars compared to the hundreds of traffic charges, demand charges do not flow threshold. 3 50 dollars can watch on demand, a 5-10 dollars a month can experience the hope that watching the show.
