subject: Increasing Leads Now Gets Easier With Social Media Marketing [print this page] Many businesses around the globe are now using social media tools and techniques, which in turn have brought outstanding results to their businesses. It has emerged as a powerful and cost-effective online marketing tool that is helping many organizations get a competitive edge in the market.
With well planned Social Media Marketing strategies, companies can now reach to millions of customers and prospects all across the world and can inform them about their products and services through blogs, regular postings on social networking sites, videos and animations.
Let us explore the series of steps that you must follow to join the Social Media bandwagon in order to make the most of this new paradigm for exposure, opportunity, sales or generating leads.
Informative content centric and visually appealing website
The famous proverb Content is the King holds ground today also. Generally, people search, visit, read and revisit those websites which show up informative content, relevant with their search criteria. Packaging required, relevant content or text with more modern paradigms like videos, animations and audio affects on a website can dramatically enhance the user experience.
A strategically designed, informative content centric and engaging website can definitely be one of the major weapons in the armory of any interactive marketer.
Building Strong Social Media Presence on important Social Networks
A typical sequence of Web 2.0 upgrade starts with the opening and enhancing profile on important social media networks like Facebook, MySpace, Orkut, LinkedIn, Twitter, YouTube, and various other targeted blog sites. It's important to make sure that visitors find you on Social media easily. A strong social media presence will give you exposure and access to huge number of prospects for interacting and generating leads.
Setting up Google Analytics
A careful brand monitoring must be performed to fine tune and synchronize your presence with the ever-changing preferences of the market and consumers. Setting Google web analytics is also an important step to gauge the effectiveness of your website and popularity enjoyed by your brand.
Make Sure not to throw away your website traffic on Social Networks
Though it is necessary to have interactive features or engagement with the audience on your website, a casual approach of adding "Follow Us" and "Become a Fan" buttons can result in visitors leaving your site, throwing away your solicited traffic to social media websites.
It's generally observed, while trying to share your website content through tools and buttons like Share This visitors often leave Your Site, go to Social Media sites. After a quick look at your Fan Page, get into their friend-list and forget about your site!
Thus you must make sure to add a tool or some mechanism through which instead of diverting your website traffic on social media, your visitors can share the content while remaining glued on your website.
Last but crucial, a mechanism must be on your website to allow you to integrate your social media presence with your website without throwing away your traffic. So that you can eat your cake and keep it too!
To implement this series of steps, certainly will pop out the need for an expert who can guide you for that perfect social media journey and also help you to come out with flying colors in achieving your marketing and branding objectives.
MediaAgility's WebAgility division provides a comprehensive Social Media Marketing solution. WebAgility is a strategic partner that can plan, prepare and create the best solution for you considering your timelines and your budget requirements.
To sum up, new paradigm solutions can give the much-needed shot in arm to businesses for increasing productivity, to drive sales. It can be precursor for transforming the customers into die-hard fans only when implemented and nurtured with careful planning and monitoring by an expert.
For more information please visit - www.mediaagility.com
