subject: A Business Card: An Ideal Branding Tool For Offline Marketing [print this page] In the world of offline marketing, professional card is a tool used to promote the brand image of a corporation. A well-designed business card can be used to establish and further the business network with the clients. A marketer hands over the professional cards not only to the clients but also to the suppliers, traders, government officials or journalists. Therefore, it is essential to have a unique presentation of the company on a card. The organization should appear professional and authentic to an onlooker. A business card is used as a tool to promote and enhance the brand image of a company.
A business card is a unique offline marketing tool used effectively and efficiently for the purpose of brand promotion. It should have a distinct, lucid and clear design as well as layout. In other words, the business card design should match well with the nature of business as well as the kind of product or service produced by the company. Create a design of a card in such a manner so that a customer or an onlooker gets an impression that you are the right person to do the job. The card should elucidate the key areas of the strengths of a company. The achievements do not mean boasting about an organization. It means highlighting those points which tell the customer that this particular enterprise can solve his problems and help him to meet his requirements. Printing quality as well as paper used for printing a card should be of a high quality. This leaves a favorable impression of an enterprise on the mind of an onlooker. Different colors also play a crucial role in effectively conveying the message to an onlooker. The selected colors have the potential to perfectly represent the nature of business. The company tag line carries the message of an organization. It describes your prospects in the market or reflects on your well-established reputation in the world of business. A logo also represents the brand image of a company and graphically explains the nature of an enterprise. Lastly, print the latest contact information so that it is easy for a customer to get in touch with you at the right time.
