subject: Stabilize Your Sales With A Solid Product Line [print this page] Stabilize Your Sales With A Solid Product Line
It's wonderful when your e-book or video set is selling like hotcakes, however hard on your bottom line when it goes through a sales slump. With any product, you'll experience a variety of peaks and valleys in your sales - as promotions by affiliates come back and go, competing product steal your thunder for awhile, or seasonal sales spike and drop. You'll buffer these peaks and valleys - and create a stable income from your infopreneur business. Build a system that weathers the sales droughts - that will not be plagued by slow sales of any one product. Create A Product Line, But Diversify As you build a product line, produce merchandise that target the same market. By keeping all your merchandise targeted at the same market, you'll be able to focus all your energies on building your presence in that market. You'll conjointly be able to stay selling a lot of products to the identical customers, on your all-necessary mailing list. However, you'll be able to diversify the sort of merchandise that you simply sell to the current market. Create reports, e-book, videos on a variety of subjects that affect your target market. Build a variety of diverse product lines. An Example Of Building Numerous Product Lines Targeting small retail business owners. You would possibly enter the market with a small report on effective displays of a sure sort of product. Then, follow up with an e-book on store design, and follow that with a DVD that demonstrates customer traffic flows through different store layouts. Currently, you have engineered a product line around store layout, and it is time to diversify. You may introduce a report on hiring practices that ensure sensible, trustworthy staff, or a arrange to thwart shoplifting, or a guide to finding higher suppliers. You may establish the beginnings of a second line that you'll still simply promote to your current customer list, but will conjointly bring in a very lot of recent customers. As you build your product lines, you'll additionally build your client list. Build A Network Of Product Lines Keep building new product lines - one at a time. Get a number of products established in a line before you begin building another one. With each new product line, you'll take a step more away from your original product line, until you have a variety of lines that service completely different needs in your market. With a network of product lines, whenever one has its sales slump, the others can take up the slack. Having some diversity within the merchandise you supply can stabilize your income from your online business - keeping a gentle flow of cash coming back in to your bank account.
