subject: No Way to Measure ROI=No Way I'm Using Social Media Marketing [print this page] No Way to Measure ROI=No Way I'm Using Social Media Marketing
If you can't measure how effective something is, what makes you think you will want to use such an approach? This is how many some companies feel about using social media to brand themselves among their Internet audience.
Marketing your brand online through websites like Twitter and Facebook can seem like a great and inexpensive idea, but is it really making you a profit? Many companies have opted out of taking their brand to the social media world because there is no way to measure the ROI. It seems like a waste of time and resources if you can't measure the success of such a marketing approach.
It is also a possibility that if you do something wrong, you will have the same grand audience frowning upon your Facebook page or Twitter feeds. You put yourself in a vulnerable position by entering this digital and social world of uncertainty. It really isn't for every business.
So what does a company do if they can't take this approach? They can stick to their traditional marketing approaches that have worked for them in the past, but more importantly, the approaches they can measure.
As long as the jury stays hung, companies will stick to their own marketing techniques, because while the Internet can be the place where ad campaigns thrive, it can also be the bad press you don't need. The Internet is always hosting some new concept and it can sometimes be a task to keep up with these changes. This takes effort, money, time and resources that a company could save. Money is key here. If you can't see the profit it's generating or not generating, you can't use it. Sometimes social influence won't pay the bills.
