subject: Branding: Stand out Among the Competition [print this page] Branding: Stand out Among the Competition
In the world of marketing and advertising, both on and off the Internet, "branding" is frequently talked about. But what is branding? Branding is using a specific term, a sign or symbol, a name, or a design to give your business a unique identity. It is your brand that makes you stand out among the competition. Your brand gives the customer instant recognition of who you are. Your brand tells the customer what the quality of the product is going to be. The brand distinguishes you from your competitor.
Some of the companies that have used branding effectively are Target, Subway, Wells Fargo, IBM, Microsoft, and Disney. The names of these companies have become trusted among consumers. These companies work hard to distinguish their brand from those of their competitors. The Internet increased the use of branding. Your company's brand needs to be recognized by the consumer as standing for the quality of your services and products.
Branding establishes a relationship between you and your customer by the use of a logo, a, sign or symbol, a name, or a design. Your brand should make the customer feel good when they see it on your Web site. They should have a high level of trust associated with your brand. Branding both on and off the Internet is about: how the product looks on the Web site, how the customer feels when they are on your site, and the credibility and trust that they associate with your brand. Your brand has a direct impact on the success of your company. You should put a lot of thought into deciding on your brand.
