subject: Send Sms To India For Bulk Sms Marketing [print this page] The applications of SMS, which stands for Short Message Service have been expanding. There are several reasons for the sky rocketing popularity of SMS as a tool for communication. It is a non verbal form of communication and the maximum limit of a single SMS varies from 140 to 160 characters. Today SMS has got several facets as a marketing tool, the most interesting of them is the fact that mobile users get paid for receiving SMS.
Bulk SMS marketing service providers in India have devised several plans in order to make SMSs more useful. Most popular among them is text SMS, which is done for the purpose of marketing. In the last few years SMS has been recognised as a legitimate advertising channel in some countries. Unlike email marketing, the mobile network service provider offer the user, options to either subscribe or unsubscribe SMSs that carry marketing content. With all the rules and regulations in place, research has found that 100 million advertising SMSs are being circulated in a day in Europe alone. Another milestone development in bulk SMS marketing is the use of short codes. Every short code is shared between some entities and this act like a mobile domain name. SMSs are sent through short codes and this brings a sense of personalization and also helps in brand building. An alternate option to short code is long number like +44 7524 806111. Long numbers are available all over the world allowing business entities to have their own number rather than having a short code which is shared by a group of entities. The same business module is applied for MMS marketing; the only difference is that it is a combination of different multimedia formats like image, text, audio and video.
Mobile banking has also emerged in a big way in the last couple of years. Bank account updates and transfer of money are taking place through SMSs. Mobile banking will not be counted under SMS marketing, but it is worth mentioning because it has redefined the use of SMS.
The list of services provided by the bulk SMS service providers goes on and on. Off late a new service that is hogging the limelight is that SMSs can be send through emails for example if someone wants to send an SMS to India from abroad then he or she has to send an email to the email id provided by the service provider and the message will be forwarded in the form of a SMS to the end user in India.
