subject: Step Aside Word of Mouth Advertising, Social Media Marketing is Here! [print this page] Step Aside Word of Mouth Advertising, Social Media Marketing is Here!
When word of mouth advertising began, it was probably one of the best and inexpensive marketing approaches a company could take advantage ofuntil today. With the emergence of the Internet and its social community, companies are finding new ways to reach and influence consumer behavior. One of those ways is social media marketing, its parent being digital marketing.
With social media marketing, companies are using sites like Facebook and Twitter to reach out to a larger audience. By researching the current trends and behaviors of their target audience on these sites, brands can become engaged with their customers. Through their engagement, they can create or mold new products that fit the needs and wants of their consumers.
Social media marketing is not to be confused with digital marketing. Digital marketing is what companies use to feature ads and banners on sites their target audiences visit. Social media marketing takes it a step further by requiring you tostay engaged with your potential customers.
For many companies, this may not be their favorite approach, but if a competitor is on Facebook, they may want to get ahead of the gamequickly. Word of mouth advertising can be sparked from digital and social media marketing so it is wise to create a well thought-out and researched campaign for the best results.
Although it may not be for every company, these two types of marketingcan be very effective in branding yourself. Like anything else however, it takes hard work to create the best results.
