subject: What Kind of Headlines Will Work for Your Online Audience in 2010? [print this page] Author: Simon Stepsys Author: Simon Stepsys
The Internet isnt a sparsely population virtual world anymore. Just about everyone you know is online even those older generations who claim they know nothing about computers are now learning to log on, check email and socialize with distant friends and family, so your headlines will impact a wider global audience. There are two things you have to consider for your 2010 headlines. The first is the legal ramifications of your headlines (which could be costly) and the second is the consumer effectiveness of them when it comes to converting traffic into sales. Now for a minute I want you to clear your head of the Internet Marketing niche. I know youre used to make a million dollars in 24 hours while you sleep tag lines, but thats not going to sit well with the FTC committees who investigate fraud complaints. Chances are, you wont have to worry about those anymore. Lets think about other niche markets. You still have to consider FTC regulations for your headlines. You cant claim a product will help you lose 20 pounds in two weeks unless its a typical result for everyone who buys your product. In any niche, you want to be careful that you dont make outrageous claims in your headlines that arent going to hold true for most of the people buying your product or using your service. Now lets look at consumer-friendly headlines. I think between you and I, most people know the difference between too good to be true promises and realistic ones. But even in the Internet Marketing niche, there are tons of people (you might even be guilty of this yourself), of hoping too much and trusting in a headline when you know better. For 2010, try to practice conveying benefits to your intended audience without being outrageous. You may have to tone down your claims from losing an exact number of pounds to simply losing weight or staving off hunger or getting healthier. When it comes to the promotion of tangible items, headlines that will work in 2010 will be a year, according to marketing experts, that focuses on energy efficiency and loyalty to items being made in the USA. Continue practicing AIDA in your headline creations Attention, Interest, Desire, Action and in the entire sales copy that you produce. But dont violate FTC regulations and try to steer your consumer to above-the-board products and services that wont result in deep disappointment. About the Author:
