subject: The fate of birds from the crocodile pulse future development of small ceramic enterprises [print this page] The fate of birds from the crocodile pulse future development of small ceramic enterprises
Lack of industry predators, Dance Macabre has been considered an important performance ceramic industry immaturity, and this phenomenon is to be changed.
Crocodile ferocious violent, often chewing dahulun for swallowing prey, but they dare crocodile birds feeding from the crocodile population. As often full of crocodile teeth residues, a long time, the president of tooth decay, pain when it climbed up the sides can only be a little big mouth relief. Ferocious crocodiles in the river climb after a meal, bathing beach, close their eyes meditatively and the sun, the crocodile bird in its Xuepentaikou flew quickly to sutural tooth embedded in the crocodile fish, mussels , frog, snail meat has to take litter 11 picks, intra-abdominal swallowed. Bird has been eating a crocodile crocodile teeth in debris for food, but once the crocodile to wake up from sleep, the mouth of a, no gap escape crocodile bird, or even sometimes become crocodile food. This is the fate of the crocodile bird.
In the ceramic industry, such as the lack of "crocodile bird" enterprise. As the ceramic industry technical threshold is not high, but demand levels are also extremely diverse and complex, making ceramic base of large industries and enterprises, industrial concentration is very low. To survive, a large number of small and medium enterprises survive in the market looking for cracks to follow the strategy of the brand has become important to the survival of their way: in a number of leading enterprises to develop a strong brand is relatively mature market, through imitation, plagiarism and other brands keep up the pace of competitive strategy , and some small and medium enterprises such as the leech as to take "personal" law, provides businesses through brand differentiation, complementarity and cost-effective package of products, sub-cakes in the market. They like birds in the alligator crocodile wins food, nap time in the brand predators from between the teeth for "delicious." Because of this, ceramic industries often operate multiple brands of a store a few, while the store posing as the not uncommon.
Undeniably, to follow the success of the business strategy not unusual, and therefore in the industry, are these "ants" killed the "elephant" is also no lack of cases. However, as the market becomes more mature, "crocodile bird" days are more and more sad. First, in order to develop faster, brands for market resources to accelerate the concentration and plunder, especially in resource utilization and maximize the value of, the products become increasingly rich and diverse levels, continuously fill the short board, the market gaps are getting even narrow; Secondly, stable markets, brands and channels for regional control over the market growing, management is also increasingly in place, more and more companies began to abandon the extensive brand management, a regional intensive, given the sale of business tasks and pressure also increasing, many small and medium enterprises "personal" opportunity to reduce; again, the maturing market channels, distributors more rational, in the brand agency, operating in more and more specialized products, brand focus and loyalty rising; Finally, competition intense, business-investment enterprises demand higher prices alone have been unable to meet the business development strategy, which is low cost of operation of SMEs have a major conflict.
In recent years, ceramic industry, production scale, management efficiency, accelerating the pace of development, but development of the market is limited, the increasing scarcity of resources, business development opportunities become more difficult to grasp. More and more first-line brand to seek greater trade and more market share, has been to increase market share as an important strategic objective, such as the New source the first time recently, "the domestic market share of 5 years to achieve the first" As a corporate strategic goals.
It is foreseeable that the lack of core technology and perfect products sales channel and stable core marketing team competitiveness of SMEs, if not promptly adjust their development strategy, waiting will be the same as the fate of birds and crocodiles.
