subject: Effort to do the development in the foot in front of [print this page] Effort to do the development in the foot in front of
Mengna Beijing 2008 Olympic Games officially become the sole supplier of hosiery products; in June, "Mona" was awarded "China Famous Brand" title. The honor of the Mona company, is a great encouragement, but also a great inspiration. How to better service for the Olympics, as the dream Mengna spare effort, people face every Mona critical thinking. As a large hosiery company, now Mona owns different brands, different needles, different types of advanced imported equipment, 5000 sets of socks, the color of the hosiery products, raw materials, quality requirements such as increasing . These high-efficiency, multi-function devices continue to add socks meet the needs of product innovation. Today, the scale of China's hosiery industry forward, fashion, function, personality, brand direction, the development of faster and faster, the increasing scale of industrial clusters, market development scope increasingly more widely, as the core of hosiery industry - product development, increasingly highlights the pivotal position.
Raw materials: the basis for quality improvement
In recent years, with the continuous improvement of living standards, consumer demand for socks showed diverse performance. Both fabric and style in the ever-changing fashion, healthy living has become more stretched before. Under such circumstances, the new knitting hosiery products raw materials become the focus of R & D staff shone. The application of new materials in general is reflected in two aspects, one to expand high-quality cotton, high count yarn, colored cotton and other natural fiber applications; second is to increase the Tencel, modal, bamboo fiber, soybean protein fiber and modified fiber , functional fibers and other raw materials, application of new knitting. For example, the "Mona" newly developed women socks, men socks in a variety of new materials are added, feel softer, more comfortable wear, product quality has also been a corresponding rise. Especially the "Beach" socks series, soft texture, superior flexibility is very suitable for children growth and development needs, will not have the slightest sense of restraint, the market sold well. It can be said, in order to enhance the added value of the brand, improving product quality is the key.
Innovation: a means to improve grades
From the technology side, hosiery products, after the dyeing and weaving before the first organization of the points after transfection, so finishing the product an important innovation in the design and reconstruction methods, the key is to grasp the color and texture contrast. Although the style socks, a relatively monotonous pattern, but can also color, style changes on the trends. At present, the consumer hosiery products in design, color, style and other requirements increased gradually start to the international development trend. Therefore, the real master of consumer demand and consumer consumption patterns, on the R & D is essential. Consumers is the business of God, is the hosiery industry's most fundamental driving force, and only truly understand the "God" want what we seek to be targeted more efficiently.
Function: the source of value-added
View of the current clothing market for personal safety, environmental protection and the huge demand, improve product grade and added value is even more important and more urgent. Now, green products, eco-products have a wide range of concepts such as access to international hosiery trade, to achieve green hosiery business strategy has become the only way to survival and development. To meet market needs, Mengna has introduced antibacterial, health care and other functions of new products, with particular emphasis on eco-product development. Warm, anti-bacterial, breathable, moisture permeability and other new hosiery products continue to emerge, promoted the overall progress of our hosiery products. Meanwhile, hosiery products, functionality, can be a fiber with the characteristics of finishing techniques can also improve to achieve.
Sustainable development has become the theme of the 21st century, "Mona" as a large socks concurrently within the export business, not only focus on the use of new materials, more emphasis on development of new materials, environmental protection and regeneration of socks. Mona's purpose is very clear, that is to rely on science and technology, to achieve sustainable development of the company's products, not only to spare for the Olympic effort, but also to great efforts to promote high-quality hosiery products, fashion, eco.
