subject: Does it make sense to spend money to promote your blog? [print this page] Does it make sense to spend money to promote your blog?
Even in cases where a website is not enabled to accept orders, increased traffic can mean more leads. Blogs are a different story. In recent years, they have gone from being a way to promote a website to an important web presence in their own right. Many businesses put a lot of focus on their blog because:
Blogs are inexpensive but pack a powerful marketing punch
Blogs appeal to customers with their informal and personal style
Blogs allow interaction between the company and the customer
It can be a challenging question to answer. On the one hand, a blog can help to promote your business substantially. On the other hand, most blogs are not created to take orders or even to aggressively direct customers to call. In some ways, it seems counter-intuitive to spend money promoting something that is meant to be a free or inexpensive non-monetized web presence.
If you are trying to determine whether to invest your marketing dollar in promoting your blog, ask yourself these questions:
How much traffic is your blog driving to youour w and yebsite? You might need a little marketing research to figure this one out, but if the number is high, investing in marketing efforts just makes sense.
What is your blog traffic?
Could you monetize your blog in some way? If yes, marketing your blog might pay for yourself (and your business will have a nice additional way to make money as well).
If you need to find a low-cost, smart way of promoting your blog or website, trust the experts at Ingenux. Our team can get you marketing results even on a modest budget. If you are hesitating in marketing efforts because of cost, call us. We can help you find solutions that make sense for your company.
