subject: Quality, variety, brand One Less [print this page] Quality, variety, brand One Less Quality, variety, brand One Less
This year, for the textile export tax rebate rate down, RMB appreciation and rising production costs, difficult industry situation, Huafang Group, in accordance with the structural adjustment and industrial upgrading of the work methods of carrying out the "fine production, new product development, brand building," Trinity " Mishina "project, and as a focal point in response to market challenges and breakthrough. 1-10 month, the group achieved a total sales income over 11 billion yuan, export over 270 million U.S. dollars, respectively, compared with same period last year 31% and 40%, the positive effect gradually. Quality is the lifeline, Huafang Group launch the production engineering. From raw materials to semi-finished product, round after round of process strictly. They start from the source, use quality cotton at home and abroad, strict implementation of the officially sanctioned public inspection; while upholding high standards of quality management, the well-known international quality standards and quality requirements of major clients as the internal control standards, constantly promote the quality level. 1-10 months of physical indicators Huafang Group generally good quality cotton yarn, the group average class product rate by 99%, first class rate reached 100%. Dyed, weaving, dyeing, knitting, wool and textile product company first class rate under the machine, storage first class rate levels are maintained well received by customers home and abroad, in the domestic market have established a good quality reputation.
Huafang Group also accelerate the upgrading, efforts to develop high-grade varieties of higher value added products and increase the efficiency of space, new product development going forward. 1-10 months, "Jinhua Fang" fine to further expand production and sales, and gradually began to try modal, soybean fiber and other new materials introduce new products, new varieties. The product enterprises effectively accelerated the upgrading of products, through market research, lock the warp and weft yarn-dyed stretch fabrics, nano-crease, locks of hair and wool spinning silk, bamboo fiber blend, weaving, dyeing high count and density based , engaged in extending their product development, adjustment of variety, both the effectiveness of the overall grade of product quality and taste are accelerating upgrade.
The Group also increased its own brand-building efforts and brand building is steadily advancing. September, worsted woolen products got AQSIQ Certificate issued by the Chinese brand, becoming Huafang Group, the second after following the dyed fabric of Chinese famous brand products. Group organized to participate in the Jiangsu International Fashion Festival, arranged a large exhibition hall, to better publicize the Huafang products, expanded market influence. Also step up publicity, been in the "China Textile News", "Textile and Apparel Weekly", China Textile Net, China Knitting Net, Chinese clothing net dozens of media industry news, propaganda and reports done a lot of textile and apparel site and further expanded Huafang's corporate reputation and brand reputation. Recently the Group was awarded the "China Textile Brand Culture Innovation Award", Group Chairman, General Manager of Qin make a big "2006 China Textile Brand Culture elite."
