subject: Direct broadcast satellite launch 10 billion TV industry still needs nurturing [print this page] Direct broadcast satellite launch 10 billion TV industry still needs nurturing
Not form too large, the lack of commercial operation mode of development prospects should not jump to the conclusion
6 9, China's Xichang Satellite Launch Center, "Long III B" carrier rocket successfully " Chinasat 9 "Radio and television broadcast satellite into space. Interested in the industry," the Star 9 "will be a non-encrypted transmission program, residents of the installation of satellite ground receiving facilities can watch.
Some experts predict that once the individual reception of satellite programs is open, period of 5 years China will have 100 million households to install Satellite TV Receiver, related industries for more than market size will reach 10 billion yuan. With direct broadcast satellite channel to bring the rich resources, but also expand Mobile TV And other multi-network integration business.
"'In the Star on the 9th' launch, to a certain extent, impact to the cable digital TV, television is a certain amount of users, the rapid development of satellite television will eat not from the needs of other TV reception mode. But now stage, the satellite digital television, digital cable TV, terrestrial digital TV not been built too large, the development prospects should not jump to the conclusion. "famous home appliance experts, China Electronic Chamber of Commerce Deputy Secretary-General Lu Renbo" China Sankei Shimbun, "told reporters.
Current terrestrial digital television do not achieve free. The installation is mainly the user to install the original wireless digital television signal receiver, in order to achieve watching digital TV, charging a "maintenance fees upfront + month" in the form.
Lu Renbo told reporters, digital cable television obvious advantages, as the former analog signal to an analog signal cable, signal strength has improved so much, combined with reasonable charges, the popularity of the country very quickly. The ground or to rely on the ground reflected signal, the signal is relatively weaker. Therefore, in view of the characteristics of cable digital TV, there is still much room for survival and development.
"The satellite digital TV signals in both the costs and advantages, but at this stage is still controlled by the state policies, and the satellite STB Expensive, prospects confused, but anyway, the market competition or to rely on quality service. "Said Lu Renbo analysis.
The same time, the media and local radio and television concerns previously reached by Cooperation To commence commercial operation of terrestrial digital television operator, may face the risk of channel resources to be recovered. "For operators across the ground TV station And broadcasting of this channel cooperation, I think this is still in the exploratory stage, not scale, yet no profit or loss situation. But for channel resources to be recovered may be small, because the broadcasting of cooperation with the operator, once reached, but also the interests of both time and repeated after appropriate agreement the result, change may be small relative short period of time. "Lu Renbo said.
According to statistics, China's 378 million households, of which Cable television 140 million users, and the remaining 238 million, primarily through wireless means to receive radio and television, is also China to digital TV from analog TV Overall conversion One of the ways.
"Wireless digital TV because the user is missing between the operators of this middle part, seems to be more easily spread. But the problem is the development of wireless digital signals require a high cost input, the state can only pay part of costs, This lack of a commercial model operators, who invest, who could have become a profitable wireless digital TV operation system in China has not solved the problem. "Lu Renbo explained to reporters.
Lu Renbo that form the operation of cable digital TV appears to be sound, but the problem is the high cost of hard to be accepted by the general audience, how to get operators to reduce their charges to a general audience will accept the scope of cable the popularity of digital television is easier.
"In short, the terrestrial digital TV, satellite digital television, digital cable TV in the common development of the trend of the future, because of their current development, there are still more fatal problem, who will become the mainstream remains to be seen." Lu Renbo commented.
