subject: How To Ensure That Your Ebook Marketing Business Is Successful [print this page] How To Ensure That Your Ebook Marketing Business Is Successful
Ebook marketing and ebook selling is one of the best home businesses in the world. And the reasons are obvious. You wake up, check your sales, process some refunds, then go on with your life. If you want to market your ebook today, you have the option of doing so. If you don't, then you don't have to.
But with all that freedom, comes some work. After all, to make a fantasy like above come true in your life, alot of ingenuity has to go into marketing and selling your ebooks. And its not easy. I say it's not easy because of alot of things that's true in the ebook world.
Price points are usually low. People often receive junk from ebooks, therefore lowering its perceived value. People try to make $100,000 a year from $19.95 ebooks - not realizing that they need to sell 417 ebooks a month to do so. And so on. Plus, on top of all of this, people simply don't know how to market their products online.
If you want to make money with ebooks, you have to promote products that people can instantly deem as useful. Even though there are major online retailers that sell bestselling paperback books in ebook format, "how to" ebooks are still very lucrative, and can provide you with the income you need to pay your bills every month.
If you're going to create a how-to ebook (which I assume that you will), the first thing you need to know is that it should be filled with rock-solid content. Don't offer a 30-page ebook filled with fluff as this is the reason why ebooks are perceived the way that they are. You would only be convoluting the marketplace with another worthless product - not to mention while ruining your credibility at the same time.
You need to pick a niche and really get an understanding of who your target market is. What do they do on a daily basis? What do they think about when they go to sleep at night? What do they like to do for fun? Where do they hangout online? What are their problems and concerns? These are essential questions you need to answer before you even begin writing an ebook.
You need to know how to effectively reach them and speak their language. And once you know how to reach them, you need to have a selling model that has been proven to work time and time again for others.
When prospective customers for your ebook reaches your website, you have to make the decision as to whether or not you want to collect their email address, or simply go for the sale. Both are proven to work, however some marketers like one better than the other. You have to make the decision as to which one will allow you to prosperously remain in business 3 years from now.
Also, price plays a factor too. If you're offering an ebook for $19.95, it's probably best to lead them straight to your sales page as it's not alot of money for something that could improve the quality of their lives. However, if you choose to collect their email address, you should know that this can work for you too.
No matter which option you choose, your visitor will undoubtedly reach your sales letter page, and this is what it all boils down to. You need a compelling sales presentation from start to finish in order to effectively close your visitor on the sale.
Sales letters that are packed with alot of bullet-points and filled with information often work best than short letters that briefly summarizes what they will receive. You have to think of this as purchasing a home. Purchasing a home is a major decision in life. And when you purchase a home, wouldn't you want to know everything there is to know about the home when you buy it - instead of a summary? Wouldn't you want to get a home inspection first, before you just buy the home and settle in?
Well your sales letter faces the same questions. A $19.95 ebook doesn't cost as much as a home, but if you really want to make it sell, then you have to include everything your visitor would want to know - from top to bottom. You want to make it easy for your prospect to say "yes" to your offer, and by telling them everything, you improve your chances of doing so.
Keep these tips in mind when creating and marketing your first ebook for sale.
