subject: Effective Strategies For Creating And Marketing Your First Ebook [print this page] Effective Strategies For Creating And Marketing Your First Ebook
Ebooks can do wonders for any business. It's a great way to demonstrate your expertise along with boosting your credibility with a prospective buyer. And with backlinks to your other products inside, it can be an easy way to start a very effective backend marketing campaign for your business.
People buy ebooks to achieve a certain goal or to solve a particular problem - the same reason people buy any other product. Your task in your ebook marketing efforts is to accomplish both of these, all while positioning your as the obvious expert in your niche. This positioning of power can only lead prospects to wonder what other great information you have in your other products.
When it comes to developing your ebook, the best thing to go by is to write from the heart. If this means 30-40 pages of the best information anyone has ever heard in their life, or 100-200 pages of step-by-step information - just make it good. A reader knows when information is good, so don't write to a specified length, write until you've spilled the quality information to solve a person's problem and more.
If you've never written an ebook before and would like to get started, then below are some great tips for helping you develop your very first ebook that can be a hit amongst your customers.
1) Make your first ebook short
At this step as a beginner, you want to get into the groove of just creating ebooks. You want to go through process of typing it up, checking spelling and grammar, turning it into PDF format, and marketing it online. Once you've done this a few times, then you can proceed into making longer manuals that sell for alot more.
A good rule of thumb for your first ebook is to write about 10-20 of solid information, and if pictures are necessary then add them too. After you're done creating this ebook, you should start out marketing it as a free ebook. Because if you can sell something for free, what makes you think that you will sell it for money? It only makes sense right?
After you've gotten your feet wet with the whole free ebook thing and have learned how to drive traffic to your website, then you can proceed with another small ebook that you may want to sell for about $7 - $10. You have to work your way up the ladder in the ebook business, or else you will find yourself trying to go from beginner to guru in 30 days for the next 4 years - and constantly failing.
2) Learn how to create the chapters of your ebook
Creating the chapters for your ebook can be as simple as making an outline. It's very easy. You can call this organizing or outlining. It doesn't matter, all that matters is if you follow the easy steps below for developing your contents:
- Get out a sheet of paper and jot down the numbers 1 - 10. These are where you will put your chapter contents at. Figure out what you want to write about and fill it in on these lines. You have now created your table of contents.
- Under each chapter heading, you want to create your subheadings. These will be labeled "a,b,c,d,e" and etc. This process of subheading your chapters will make it easier for you to find out what to write about.
- Next after each subheading, you want to write short blurbs that will make it easier for you to write your book. You want to label these blurb headings as "i,ii,iii,iv,v" and etc. You can write short blurbs here or simply one or two words that will help you to freely write on the specified topic. The choice is up to you.
This is what I like to call writing out your success and following it. This is by far the easiest way I've found to develop an ebook quickly.
Okay, so at this point if you've written you're 10-20 page ebook and it's done, it's time to market it online. Here are some quick and easy ways to get traffic back to your website so that you can start seeing results for your efforts.
1) Article Marketing
Writing 300-500 word articles about topics in your niche and submitting them to the article directories are a great way to get traffic to your website. Search engines can pick these articles up and visitors can read your articles there, or newsletter publishers can pick up your articles and place them on their website.
No matter how your article gets found, the benefit for you is that your website information is at the bottom of the article, and you have the chance of closing a visitor on the new ebook you've just written if they visit your site. Great huh? It's very effective. Here's another one:
2) Video Marketing
Youtube is hot right now and everyday millions of people go there to view and hear information instead of reading it. You can turn your knowledge on a topic into a video and make it available for the users of Youtube, to further expand your reach and demonstrate your expertise. On the video itself, you can display your website address there and visitors can come to your site if they've found your video helpful.
3) SEO
SEO or search engine optimization is a complex subject in an of itself but if done right, can provide you with recurring traffic for life. The key here is optimizing and structuring your website around the right keyword with little to no competition, and getting a ton of high quality backlinks that suggest that you're the expect on this topic. There are a few other things you have to do to make search engine optimization work for you, and once you learn them, you will find that it is absolutely outstanding for delivering traffic.
Use these tips when creating your first ebook and marketing it online.
