subject: Innovation is the driving force for the development of quality is the key to long [print this page] Innovation is the driving force for the development of quality is the key to long
Innovation is an inexhaustible motive force development, quality is key to long-term survival
Visit to Sichuan Desai Electronic Technology Co., Ltd. Sun Jian, General Manager
2008 was an unusual year, the Wenchuan earthquake to the National People's deep sorrow, Olympics event has stimulated people's enthusiasm. Deep radio and television companies in Chengdu, Sichuan disaster area experienced a joyful challenge. Disaster came, they buckled down to turn the tide. Olympics is coming, they step up to resume production, an active part in reconstruction work. September, warm Chengdu win in Radio and Television Network, 2008 HC wide trip to Chengdu, the activities launched. HC TV Network reporter into Sichuan, interviewed in Sichuan Desai Electronic Technology Co., Ltd. General Manager Mr. Sun Jian.
Sichuan Desai Electronic Technology Co., Ltd. Sun Jian, General Manager
Times 5 years to achieve leapfrog development in transition
Recent years, with " Villages Project "," West New Project ", the overall shift cable, terrestrial digital television coming on stream, China Radio and TV Has undergone enormous changes. The number of radio and television into an irresistible trend to, not in this all the changes, the broadcasting company has experienced from the analog era to the digital age transition period.
"We are broadcasting from a traditional business transformation from the past, such as analog radio frequency products primarily to do, 5 years, we have succeeded in business transformation", Sichuan Desai Electronic Technology Co., Ltd general manager of Sun Jian , said. 2003 Electronic Technology Co., Ltd. Sichuan Desai, an accurate grasp of the digital this trend and embarked on a transition from analog to digital path. In order to achieve long-term stable development of enterprises in Sichuan Desai established the theme of "five changes" main strategic objectives.
First, the analog to digital product changes. In doing so refined analog products, the company began to focus on putting in a lot of researchers developing digital products. Currently, Sichuan Desai has successfully developed, including DVB -S, DVB-C, DVB-T digital TV standard CMMB mobile TV standard, and DBS Such as standard ABS-S modulator. The company's share of digital products has reached 50%.
Second, the single product solution to the complete transformation.
Third, radio and television products to communicate changes in product expansion. To further expand market share, improve the industry chain to cover the product, constantly doing fine so all radio and television products, the company began to focus on communications-related product development. Desai, general manager of Sichuan Province, Sun Jian Electronic Technology Co., Ltd., said cross-broadcast and communication industry where the two are more and more companies to develop and grow, should break through the limits of development of the industry to get into more areas, which is to business development opportunities to open the door to another fan. Now, the company has successfully developed a G EPON Program in the industry is widely recognized.
Fourth, the sales channels from the domestic market to global market changes. With the domestic Radio and Television Market The rapid expansion of product sales has been in Sichuan Desai southwest from the initial radiation throughout the country. Foothold in the domestic market, the company became the Ministry of Foreign Trade, began to focus on the global market. After several years of development, the company's products have been exported to Southeast Asia, Europe and America, the next step the company will gradually open up the North American market.
Fifth production to research and type. Sichuan Desai, general manager of Sun Jian, said the company can quickly transition and grow from the company's long-standing independent R & D innovative ideas. Products, every procedure, every code is written by a professional team made day and night, which is different from other companies products through technology transfer, purchase of patents produced advantages.
5 years, Sichuan Desai Electronic Technology Co., Ltd. achieved success by the analog to digital transition.