subject: Google Places Tags Offer Small Businesses a New Advertising Option to Help With Internet Marketing [print this page] Google Places Tags Offer Small Businesses a New Advertising Option to Help With Internet Marketing
This pundit believes that we haven't seen nuttin' yet when it comes to Google taking over the major components of the internet. They own search and video. They are way ahead on blogs, and with the recent changes on Blogger will increase their lead even more. Through base and voice they are assaulting other legs of the structure. But nowhere has there been such a concentration of new and unique as in the potential money tree called Google Places.
It doesn't take a genius to know that the phone companies used to make huge money with yellow pages. Imagine the potential to do that with no printing cost and a greatly reduced sales cost. Google sees it and they have figured out just how to get to the result they covet - Google Places. The other local search engines and business directories can have great names like YellowPages.com and SuperPages, or amazing content potential like HotFrog and Merchant CIrcle, or a clever strategy to keep consumers involved such as CitySearch, Yelp, or Foursquare. But the thing they can't overcome is location. The MAP on page one of searches for local businesses like lawyer, jeweler, or realtor is so dominant that the only thing that can keep Google Places from the same kind of market share they have in search would be some big slip in quality or usefulness.
A casual observer could be forgiven for thinking that their Beta version was some of those things. But as usual Google used the Beta to learn from the users. And the result is nothing short of stunning. The content is accurate far beyond any of the other local search engines or directories. The pulling of citations from other resources is brilliant. Then they start adding tools. First allowing links in the more information section. Then posts that can include links. But the latest chapter is evidence that they are either really lucky or just have the best team of marketers money can buy.
Tags. We've known about them for months, and they have been tested in a few markets since late in 2009. But Google Places Tags just seemed like a little highlighter for the business listing until it was pared with Posts. Using this little yellow tag as a way to point to a website, picture of the outside of the business, video, or coupon was feeble. Still probably worth $25 a month, but not exciting.
Now you get 22 characters to differentiate yourself from the other seven companies in the 7-pak or from the other 10 on the page in the general listings in Maps. For instance, let's say a company has the exclusive rights to a top brand in the local area. But this brand is not part of the company name. Here is the place to put that brand. Or, there can be a daily change in the menu, surprise pricing deals that will keep the competition guessing, or announcements of events.
You can also use the Post, therefore the Tag, to include a link. So the Post/Tag could read Facebook Fan Page offer and the rest of the Post would include the link and a bit more information about the offer. (You have a total of 100 characters available on the Post).
What is amazing about this new combination. 1. It is only $25 a month. 2. Nobody is using it yet even in the states where it is available since it has only been out a short while. (States as of 6/23/10 are Texas, Georgia, California, Washington, Illinois, and DC).
Randy Kirk is the president of internet marketing company, Page1Listings. The company has positioned itself as the foremost experts in all things related to Google Places. They have created a blog that offers a massive amount of DIY help to setting up Google Places. Click Here To Visit Facebook Fan Supply
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