subject: Online Transactions, For The Web And Your Business [print this page] For any business to be successful, online transactions must be smooth for the end user. There should be a consistent experience for the end user no matter from where he users the services of the web. For many businesses, core of consistency is loyalty and branding. Be it any platform or browser, transactions should have the same look and feel. Navigation should be smooth and easy.
There can be places where transactions can breakdown at multiple points throughout the process. There can be failures, nothing is flawless. Search engines can breakdown, items can be out of stock, validation of credit card number can be a miss and account pages may fail to load.
Transaction can also fail due to sluggish performance or when its too difficult to navigate. Users will never wait for too long if the login takes time. You can always say no one will wait of a hotel reservation if the travel website gives you a hard time in finding what you want.
Your competitors are just a click away. Users will be quick to leave if their stay is not worth the while. The only thing worse than a failed transaction is the failure of the business to recognize the problem.
Companies rely on the web like never before. Every minute is precious. Transaction monitoring is become more than a necessity. Customer expectations have rises to a newer level each day. Waiting for an internet service provideror worse yet, a customerto notify you of a problem can be deadly for your company.
