subject: Why businesses need a website [print this page] Why businesses need a website Why businesses need a website
In today's technological era, businesses have a very difficult time functioning well without a website. It is used to be that people would drive to a store to get information about a product or service, but today people turn on their computers and scan the Internet. The Internet and the web technology allows people to research business, check out products, compare business practices, and compare competing company/business prices. If a business does not have a website, they are missing out on a lot of exposure to potential clients.
As more people start to use the internet, to be considered as legit or valid, one must have some kind of web presence. To be competitive, one must have an effective and efficient website. When customers are searching through the Internet, they give websites a maximum of 30 seconds viewing time, and then they make a decision about they should stay on the site, or exit out of it.
Thus the business people should be very careful with their site For this reason, businesses need a professional looking website. We can get a nice website for a fair price, but a "dirt cheap" website usually loses its customers quickly. An effective website must strike its clients interest, gain their trust, and capitalize on the opportunity.
Then the next step is if we are thinking about investing in a website, make sure it is professional looking and efficient. The home page of your company's introduction should make an outstanding impression to the technological world. This impression needs to make such a statement that potential customers feel like they might as well stay and buy from you and not go look at your competition's website. In This way a web page helps and saves you and your business.
Even if your business is small and sells products or services you don't think can be sold online?: yes, it is doubtless that if you have a business, you should have a website. Also, don't be so quick to dismiss your product as one that can't be sold online. Nowadays, there's very little that can't be sold over the internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas. We can sell any type of product easily.
Once your website has been created, you want to make sure that your website have a high ranking on the search engines. You have to make your business to pop up on the first page on each search engine. Search Engine Optimization (SEO) does the job. The search engines scan your website, and they look for certain factors. These factors will determine your placement or ranking. SEO tweaks the different areas of your website that matter to the search engines. Essentially, you are creating a website the search engines like, thus you gain a higher ranking.
You can also use Pay per click service that puts your company name/website out there and at the top of pages for certain search phrases. Then Search Engine Marketing(SEM) is simply marketing your website; it promotes your website and company and gives you a lot more exposure.
But apart from fulfilling the public's expectations, a Web site will also help your business increase profits. There are many advantages such as,
*Expand the effect of a print ad
*Save time.
*Make it easier for potential customers to find you.
