subject: Branding Yourself As An Expert When Youre A Newbie [print this page] When you dont know you imitate others When you dont know you imitate others
Nowadays in the midst of more choice than ever, we often dont know which to choose. So what do we do? We rely on others choice, overlooking the basic fact that these others too most probably based themselves on others. Well you might not have realized it but this is called branding. Relying on others to market your brand, product or yourself is high level marketing and once you achieved that you can call yourself a master. All of them branded themselves and made themselves the expert in a focused niche and the best is that you can do the same!
So what areas can you start to brand yourself as an expert in?
If youre a newbie or someone who doesnt have tons of experience within the internet marketing arena then start with the simplest step: Before branding your products or services start by branding yourself. Its important because when you brand yourself, youre setting yourself apart from other people in the field. Become that expert people rely on when they find it hard to choose.
In case you are still not totally overwhelmed by that idea let me list the other benefits of branding yourself:
-You will get the cream of clientsYes I mean the very best of the best. These are usually people who are willing to pay more in order to get the finest and in our case being an expert will make you the finest.
- Clients will come to you, instead of you having to go to them. Think how much time and costs this will save, without mentioning the immense boost to your self-esteem.
- Word of mouth will be your best friend and whenever clients will think of your field they will think of you. Repeated purchase is nearly in the bag!
So now that you cant hold still on your seat so excited you are to brand yourself, here is a list of a few areas that you could brand yourself as an expert in:
- Info Product Development
- Blog/Site/Membersite Development
- Article Marketing
- Audio & Video
- Copywriting
- Opt In List Building
-SEO
- PPC
- Ebay
-Social media
And if you havent found something that lighted a fire of motivation in you then dont panic because good news is that the list is endless! In fact its even better if you find a gap niche market to become an expert in.
Ok great you now know you want to be an expert and in which field. Mazel tov! But how to do it?
Step 1: Dont worry. The hardest has been done as you now know what you want.
Step 2: Be patient and trust the number 1 tool of all experts: People!
Step 3: Organise yourself with a daily to-do list that will be productive for you.
Step 4: Attend seminars and learn new skills. This can be done at your desk via internet. Some free ebooks are a good read too.
Step 5: Get known. Facebook is my favourite tool for that. Build a contact list consisting of established experts and potential clients which you can separate via Friends Lists. Join related groups and fanpages and post a nice note on their wall telling them that you appreciate their work and would like it if they could keep you informed of coming seminars or new ebooks.
Step 6: Dont give up. At this stage of your self-improvement process you might be very vulnerable and easily break up and decide to give up. Dont! Keep going. Try yoga, meditation and have fun to keep in good spirits. Push away negative thoughts and remain far from people who would be likely to discourage you. Remember no one wants a sulky expert to work with!
Now that you are armed with these tips go out there and show the world the expert in you!
