subject: The Tri-fold Brochure Is A Business Classic [print this page] Business has seen a lot of change due to developing technology. Long gone are rotary phones and typewriters. Steno graph machines and carbon copy paper is as archaic as 8-track tapes. With so many changes not many business tools have stood the test of time. There are a few things that have lasted and the tri-fold brochure is one of those tools that have stood the test of time.
When you start a business the first thought is to print business cards. Soon there after you might realize the need to further market your business. For years the next best business tool to business cards has been tri-fold brochures. They can be used for all sorts of reasons and in all sorts of ways. The need for them has not waned and they have not become obsolete. They can be used to market for new business or to market to your existing business. Not even the internet has been able to make either the print business card or brochure obsolete.
Unlike a regular print business card a brochure can be utilized in many different ways. Tri-fold brochures can be sent out in the mail like flyers. They can be used as direct marketing tools to capture new potential business. Selecting a brochure with a lightweight paper can help you cut down on mailing costs if you intend to distribute them through the mail. You can use them inside your business to inform existing clients of the full range of products or services you offer. These tri-fold brochures are most effective when they are in color and made with a durable paper so that they can be kept or passed around.
It is important to decide if your tri-fold brochure is to be used to illustrate a product or to explain a service. It could be that your brochure is meant to be used as a resource material that you want your clients or customers to keep and to refer to. If this is the case it is important to make sure that your brochure is designed to be used this way. In fact a lot more thought has to go into designing them than just the normal print business card. You can print a business card from one of the thousands of pre-existing templates and be perfectly satisfied. However it might be worth your money and while to make a custom design for your tri-fold brochure. A design that meets all of your specific needs for your business.
It is important that you choose a company that understands all the potential uses and needs of not only a brochure but also a print business card. Your printer needs to understand the potential longevity of your brochure and print business card and design them with longevity in mind. You the business owner should also understand the potential longevity of such marketing materials and make sure you design them with timeliness in mind.
