subject: Different Channels Of Promotion [print this page] Different Channels Of Promotion Different Channels Of Promotion
Promotional techniques have been part of the business world for so long it's assumed that everybody is aware of what they are and how to implement them. But as society changes so too do consumer reactions and so we need to not only embrace proven methods but also adapt to new evolving ones.
The most well known form of promotion is advertising. For an independent retailer this can be in the local newspaper, on the radio or in magazines. However, newspaper have now moved online with consumers liking to have instant access from their desk. The internet will also allow you to have an instant click-through to the website, allowing your site to increase in visitors and converts them into sales.
Your local radio station offers an instant communication tool to the whole community and they are always pleased to hear of local businesses that are providing an exciting event, charity support or a competition. You can offer the station competition prizes for their listeners in exchange for a presenter talking about your businesses. If you are confident enough you may suggest being interviewed live on air.
Other businesses in your local area also provide many promotional opportunities through collaborations. You can work together to place promotional material such as posters or fliers in each other's premises. A local coffee shop is a great business to target, as they may be happy not only to give your fliers to their customers but to also position some of your products in their shop directing custom to you. You may offer your potential customers exclusive discounts, which is a good way to drive foot fall to your store.
Working with the local media and community is a proven method of growing brand awareness and is the best place to start for a small business. However there are many new methods evolving to offer new opportunities. Social networking is a growing tool, which is used by millions of people worldwide While twitter was initially created by business purposes it has now become a communication tool for the world and celebrity interest is rapidly spreading Twitter allows user to instantly connect and "talk" directly to celebrities who are consider are relevant to your customers and business. By getting celebrity to tweet about your brand, your brand is instantly being broadcasted to thousands of followers who could potentially turn to become your customers.
Facebook allows you to create your own branded profile page on which you can post product and brand information. Twitter and Facebook can be used together, for instance you may announce a Christmas gifts competition on your twitter account and advice customer to go to your Facebook page for further information.
Marketing is a continual strategy. Different channels of marketing or techniques need to be introduced to ensure success. A continual presence in front of your target customer, whether it is online, through direct marketing, print or radio will reap many rewards and give you the encouragement you need to drive forward.
