subject: 5 Things That Search Engines Hate [print this page] Many SEOs are handling the search engine optimization very technically and call it a scientific process but they dont want to accept that it is an art in the real sense. Those who are able to synchronize this art and science together are doing wonders in the field and the rest are still struggling to make a place for them.
5 things that search engines dont like:
1. Images without title and caption
Your meaningful content would for sure attract human visitors but a search engine would look for captions for your pictures, in the titles and also in the headers. Search engines look for keywords. If you dont put alt text on your image then the search engines may find it difficult to look for your image.
2. Excessive usage of keywords
If your content is loaded with keywords then the search engine would leave your content behind and look for something more solid.. You can fool the search engines. The search engine algorithms have crumple zones that protect them from too many keyword usages. Strike a proper balance between your keywords and content. Search engines are able to give better exposure to a balanced site than to sites with too many keywords. So use keywords but dont write something that is packed with keywords. Suppose your write something in a flowery language or something that has a lot of useful content but lacks on the number of keywords then such work would also get no position because the search engine would no be able to trace it. Your work should be such that it interests both the engine and the humans.
3. Wrong Page Title
Your websites title is so important that the search engine crawler crawls it first. When your page appears on the search engine result page then also your title is something that attracts the audience to your page. The tile speaks about your page even before your before your link is clicked. Avoid using fake titles. I would recommend you to use keywords in the title also but the title should not be packed with keywords. If every page of your web site has its own unique title then this becomes more favorable for your website.
4. No Header Tags
Header tags are very important tags because they give a general picture of your web page. You often use bigger fonts but this serves no purpose. Search engines look for important keywords within your header tags so always use them to highlight the main points of your text, and if possible, use the keywords within the header tags.
5. Wrong Content
If you have wrong content or content that does not match with your title and keywords then it is as good as having no content because your bad content will give all the bad information to the search engines. This is partly related to selecting the wrong keywords because even by selecting the wrong keywords you can easily generate wrong content.
These are a few things that search engines detest and therefore if you want your website to show up when your desired keywords are typed then make you dont have anything on your page that the search engine does not like.
