subject: Raising Brand Awareness With Promotional Products That People Actually Like [print this page] Giving away t-shirts and coffee mugs emblazoned with your company logo is not exactly a new idea but when it is done right the presenting of complimentary items to potential and existing customers can still be one of the most effective tools at the disposal of your marketing department.
The main issue with such gifts, as alluded to at the top of this article, is to choose ones that people will genuinely be pleased to receive. The advantage of corporate presents is the fact that they offer long term exposure to many people for a relatively small outlay. This is only so if they are used by people on a regular basis which is why it is generally not a good idea to concentrate solely on price when selecting the things that your company will give away.
There are some things that always come in handy and are therefore well worth considering, such as flash drives that busy executives can use to easily transfer files from one computer to another. Promotional products such as the ubiquitous coffee mug may seem to be old hat but nearly everybody uses them so they should not be dismissed out of hand.
The majority of companies focus their attention on the executives that they deal with when deciding what to give away but to forget their partners and children can be a missed opportunity. People are always pleased when we remember their families and an attractive cap or polo shirt for their son is bound to go down well.
Whether the emphasis of your marketing campaign is on adults or children will depend to a certain extent on what it is that you are selling. Some things are simply not appropriate for children to be advertising for example so this must be taken into account. The last thing that you want to do is cause any offence and drive customers away instead of attracting them.
Another thing to bear in mind is that it can be more effective to use different gifts to target different types of customer. Loyal clients that have dealt with your company for a number of years are worth spending more on and will undoubtedly appreciate receiving something a bit more special at Christmas than a free
