subject: Search Engine Link Metrics-To Know About-I [print this page] Search Engine Link Metrics-To Know About-I
The search engine rankings depend collectively upon the content, site structure, and the linking structure. There are various search engine link metrics and these are mentioned below.
Various Search Engine Link Metrics:
* Link Reputation
* Link Velocity
* Trust Factor
* Link Weight
* IP Diversity
* Theme Relevance
* On Page Consistency
* Off Page Consistency or Diversity
Basically, there are two types of links and these are- Internal Links (Links within your site) and External Links (Links from other websites to your website). Both types of links are important for the ranking of the search engines. The above mentioned search engine link metrics are described below:
Link Reputation: Link reputation can be described as the words that other site uses for the site. It can be termed as the characteristic that an internal or external link has been gained. The more number of links from trustable sites thus helps to gain more and more votes. If the site has good number of links, and good trust factor, then your site will also have good link weight. Link reputation involves the relationship back links have to a target web page and the context of those back links. Once the web page has gained a degree of trust, all the other aspects like content, title Meta data, bold text, headings, various keyword combinations etc are formed together and the web page can rank for all of them.
Link Velocity: The rate of gaining or loosing the links is termed as link velocity. Getting links in an unnatural way or in high method and that too from questionable sources could create a bad effect for your rankings. Gaining a high quantity of links in one month and then loosing them in the second month will probably put your site in the investigation list to check out for the foul play. So, while building links for your website try to be natural in link building. One you follow the natural link building process you will gain a good rank in the search engine's view, and so you need not to worry about link velocity.
Trust factor: If your website has links from authoritative or trusted websites, could provide a new level to your website. The number of authoritative pages there are in your website the more trust, strength, and ranking of your website can grow. Building trust takes a lot of time, so never ware it once you gain the trust factor. Try to maintain the trust factor.
Link Weight: It can be considered as the return of investment after getting the sufficient amount of links (may be they are internal or external). It is delivered to the target page in the form of internal links, anchor text etc. continued
