subject: Using Keywords That Make You Money [print this page] Using Keywords That Make You Money Using Keywords That Make You Money
Driving traffic to your articles when you are writing for money requires using good keywords. Whether you are article writing as part of an affiliate marketing strategy or writing for AdSense revenue, you need targeted traffic. Using good keywords is one way to rank higher in the search engines and get traffic to your site. But the type of keywords you use can mean the difference between someone who just reads your article or someone who reads your article and takes action to put money in your pocket.
Keywords Are Not Equal
Keywords and buying keywords are two completely different animals. Both will bring traffic to your site. If you research wisely, both will help get your site ranked higher in the search engine. However, only one is going to bring traffic to your site that is ready to make a purchase.
People are in one of two stages of the purchasing process. Either they are looking for information or they are ready to make a purchase to fill a need. Now it is great to give people information, and it builds trust and relationship with your readers. There is a time for that to take place. But you do not want to simply give a potential buyer a reason to put their wallet back in their pocket either.
The Difference
The difference between a buying keyword and a searching keyword is simple. Let's say that you have a weight loss program. Now you can go after keywords like,"How To Lose Weight" or "Weight Loss Tips". You'll get some traffic and people will get some good information and food for thought. But change your keywords slightly to "Lose Weight In 7 Days" or "Lose Ten Pounds Fast", and you have buying traffic that is more likely going to lead to conversions.
How To Find Buying Keywords
Finding buying keywords is as simple as adding action verbs within your regular keywords. Words like "buy", "fast", "stop" or any other combination of words that display an action to be taken. When doing your research on these buying keywords, you may find that the searches are relatively lower than the root keyword. However, those people searching for the buying keyword are more likely to turn into paying customers.
There is a time for giving quality information and building trust. But when you are writing for money, you want to obtain the revenue from someone who is in a buying frame of mind. Use good buying keywords in your articles, and you will see better conversions.
