subject: Link Building and Identifying Where Your Site's Audience Are! [print this page] Link Building and Identifying Where Your Site's Audience Are!
Savvy Internet marketers and online entrepreneurs need to keep their eyes on the latest Internet news so they can identify major marketing trends and adjust for them accordingly. One of such trends is usefulness of link building. Your search engine optimization strategies should be dynamic not static and that's why you may want to pay attention to the latest data on where people are spending the most time online. As we all know, Google and other top search engines pays a lot of attention on the links to a site to rank it high enough.
The Numbers
The data was compiled by Comscore, an industry tracker, in March 2010. The number of hours users spent at different web sites was added up to determine which percentage of all the time spent online was spent at particular sites. Here's what the data says:
14.5% of time on the Internet is spent on Microsoft sites, including MSN and MSN Messenger
9.3% of time is spent at Google sites (more than one-half of this time was at YouTube.com)
6.3% of time is spent at Yahoo sites
5.1% of time is spent at Facebook (a huge increase over 2008's numbers)
The Usefulness
So what does this information mean to you? If you're interested in being successful as a search engine marketer, then you have to be focused on where the people are. That means you'll definitely want to be targeting Microsoft sites and Facebook with your marketing methods. As you can see one way to benefit from these sites is by focusing on link building.You can use the Microsoft Live Messenger (which accounts for about 70% of all the time spent on Microsoft sites) for marketing, purchase banner ads that run on this messenger service, or purchasing pay-per-click advertising through Bing, Microsoft's search engine.
Additionally, you should recognize the importance of establishing a presence on Facebook. Because the trend is that people are spending more time on the site, you can use that information to your benefit. You can create posts on your site to promote your site to friends and you can join groups to extend your network of friends exponentially.
SEO Tactics
These numbers can also influence your search engine optimization. Although Google still reigns in the search engine market, Bing might be gaining ground so you may want to think about learning more about their algorithms for ranking in order to boost your position. Obviously Google still represents a big chunk of where the audience is but it also means that using YouTube.com for backlinking to your site might improve ranking and attract traffic.
The bottom line is that the numbers of sites that link to your website should be improved upon as these links will help push up your site on major search engine rankings.
