subject: SEO Content Should Speak To Humans And Search Engines [print this page] SEO Content Should Speak To Humans And Search Engines
Search engine optimization isn't a fancy buzzword that companies throw out to entice site owners to purchase consultations and packages. SEO content for a Web site is often the difference between succeeding on the Internet and retiring early from the business. Legitimate SEO strategies applied throughout a Web site can lead to big returns from search engines and secure a solid profit for a Web site throughout its lifetime.
SEO contentcan be unlimited array of content options and includes such legitimate techniques as including keywords in FAQS sections of a Web site, writing articles targeted at local keywords, or simply writing an article that capitalizes on lesser known keywords. There are many other varieties of SEO content that can make it easier for search engines to spider a Web site and classify it the way that it needs to be classified in order for it to reach its target audience.
The expressions "keywords" and "targeted" were mentioned in the previous paragraph because they are one of the chief elements in search engine optimization. They are the foundation upon which the rest of the page is built. Keyword density is another important issue. The keyword needs to stand out on the page, but it can't be repeated more than a reasonable number of times before the dreaded "keyword stuffing" problem arises. When there are too many repetitions of a keyword, the result can be disasterous, with search engines deeming that the site is cheating in order to gain recognition by search engines. Search engines want relevant content that is useful to human readers, not a page devoted solely to filling a page with an intended keyword.
Good search engine optimization content begins with good content in general. Content should be geared toward a human audience, with keywords interspersed reasonably throughout the page only to tell a search engine a page summary so that it can be indexed more helpfully. Like people, search engines don't like to be told the same thing over and over again. To understand your page the best and rank it high in its results, a search engine needs to be told only a few times what your page is about. The rest of the content should be filled with useful information for human visitors. This makes it attractive to real visitors that will return to your site again, and attractive to search engines that will classify your site as useful and rank it higher in results.
