subject: Get More Coaching Clients With Local Television [print this page] Local television morning shows are always looking for guests and experts to bring stories and information that interest their viewers.
Now we have hundreds of cable and public stations added to the mix of regular broadcast stations. Once again this fragmentation has caused stations to tighten their belts so they are also eager for free content.
My favorite is local morning shows. Imagine having to produce two hours of local live programming five or six days a week! These poor producers love new people and new ideas so they will be eager to listen to you or watch your video. Research your local morning programming to figure out what the format of each show is. Each morning show will have a structure and a typical format that they follow. Each show will also have its own personality based on the talent and the producer. Find the show that best fits you and your personal style and your target niche.
You will want to submit a video to the producer of that morning show. This is where you should be careful because the production values of broadcast TV cannot be reproduced at home. You can only do the best you can unless you happen to own a professional lighting kit and broadcast quality camera. I suggest you shoot your video outside to minimize the lighting issue and so that it will not look like you are trying to do anything but show the station how you deliver content.
Your video should be no longer than the longest story you see the show currently airing and I promise that will be less than 4 minutes. Make one point, cover a brief topic, and make sure you have an open, content and a close.
You may want to have someone interview you so that you can demonstrate how you would respond to an interview by one of the morning team members.
Television also acts in the public interest so the same public service announcement requirements apply to TV stations. You will want to see who handles public service at each station and contact them to find out exactly how a public service announcement should be submitted and in what format they prefer it. Most of the stations are going to require broadcast quality video so you may have to hire a professional but with today's chip cameras you can get that done at a reasonable price.
Using any one of these methods you can become a local celebrity and increase your business exponentially. Imagine what a combination of these ideas could do for your business.
