subject: Video Marketing - To Do Or Not To Do, That Is The Question [print this page] Video Marketing is a phenomenal resource for you to market your business whether it is online or offline (brick and mortar). Video Marketing allows you to be yourself, allows people to relate with you better and helps you with your personal branding.
Where do you complete your Video Marketing?
YouTube is the largest video marketing sharing website in the world; they are currently ranked the fourth most visited website in the world. YouTube has roughly 60 million unique viewers per month, they are predominately generation Y that spend 5-6 hours per day watching videos, the income levels are fair across the board running from 0-100k annually. YouTube is currently owned by Google, in which we all know that Google is currently the largest search engine with about 87% market share. YouTube uses Adobe Flash to display content such as user generated content, movie clips and music videos.
Why would you consider Video Marketing?
Internet Video is currently the most sought after commodity among search engines like Google, Yahoo and Bing. The great thing about videos is that people love them, which in fact search engines love them, search engines want to provide their customers with great relevant content; videos are also another great way to rank higher on the search engines the natural way.
Personal Branding in Video Marketing
Personal Branding is a huge step for anyone online, people watching you and your video pick up on so many things about you and your situation. Video Marketing touches on senses like sight, sound, and also feeling. Yes feeling, people can pick on your demeanor, your body language, your environment in the video. I recently made a video and talked about Personal Branding and how perception is reality. First let's talk about your appearance, is your clean and pressed, hair combed, facial hair groomed? Now let's talk about your background, make sure it's not "busy", a clean environment, no stacks of pizza boxes lying around, beers cans lying around, or piles of clothes all over the place. You are a business owner, portray yourself that way.
A Few tools and Programs that you might look into
Many People believe that you have to have a high end camcorder or get it done professionally, but that's really not the case. I personally use a camcorder that I got for about 100.00, but with a camcorder you definitely want a tripod that cost 15.00 to 20.00. I know even a few people that have used a cell phone to take a quick video, most phones today have this feature on them and also many have the ability to upload to YouTube right away. One very dominant program that will help you get your videos out to the world and save you tons of time is a program called Traffic Geyser. Traffic Geyser is a program that for the first month you can test drive for 1.00 and then after that is 97.00 a month, what this program does for you is automatically uploads your videos to many, many other video sites and so much more. If you would like to try a free program there is another program called Tube Mogul that also uploads to other sites, while not as dominant as Traffic Geyser, and has some limitations it is free.
