subject: Flyers in the footsteps of AIDCA [print this page] Flyers in the footsteps of AIDCA Flyers in the footsteps of AIDCA
Design a flyer and outline with what you intend to put forth. Now get feedback from your peers. If it does not have an appealing and clear message then it surely won't convince your audience.
Flyers sole purpose is to attract attention. Therefore it should have an appealing title and should follow all the specifications of the model AIDCA.
The first and the foremost are the headlines or visuals that should grab the Attention. The headline is the gateway to the rest of the words. A weak headline will surely affect your results. The headline should be benefitted and loaded to hold out the proposition of a better future. Today people are less accessible, have less free time, and lots of competing distractions. It is advisable to get a proper feedback of the proposed headline before printing to measure the affect of the lines. The words should be played around to attract the desired attention of the target audience.
The next thing is to spark the Interest of the readers for the particular product. Avoid rambling introduction as the reader may only be interested in what you are promoting is relevant to them or not. An opening paragraph should get their interest with an attractive description of the product or service. You must empathize with and understand the other person's situation and issues, in short you must be able to express yourself in their terms and speak in their language.
The next procedure is to elicit the desire of the readers for the product or service mentioned in the flyer. A compelling offer can be created to get the desire which can be in the form of a discount or an offer to hold some value to your words. It should be able to build a rapport and trust in the prospect's mind.
Conviction should be an immediate result and can be called an instant feedback of trying or buying your product or service. It can be built with the help of testimonials, facts and figures and case studies.
Action is simply the conversion of potential into actuality, to achieve or move closer to whatever is the aim. The better the preceding stages have been conducted, the lesser emphasis is required for the action stage.
Getting responses from the flyers is a part art and part science. It is just a question of getting all of the components working together in harmony.
