subject: Decoration Consumer Tendency Survey of Beijing Residents [print this page] Decoration Consumer Tendency Survey of Beijing Residents
China Building Decoration Association statistics show that the country is now spending a year home improvement up to 1500 billion, of which the consumption of Beijing residents amounted to 10 billion yuan, and the home improvement market in recent years at an annual growth rate of 30% of the rapid development of .
Recently, e home home network (www.e-jjj.com) trade in building materials building, actually home home square, on the ground building materials to consumers the city conducted a comprehensive survey. The survey collected a total of 469 questionnaires were distributed, Decoration Consumer Beijing residents can have a more comprehensive understanding.
20-30 year-olds to become the main force Decoration Consumer
According to general understanding, a person in a struggle over a period of time can be saved, be able to buy a house decoration. In this case, age should be 35 years old, but the survey found an unusual phenomenon, home improvement consumers 20 to 30 years of age the proportion of people between the dominant (35.48%). Judging from the scene investigation, and indeed it proved the existence of this phenomenon. Renovation of all of those who buy building materials, common and important is: buy their own housing. This result should be many reasons, on the one hand knowledge of young people, occupation and before the same age is very different than people, it was easier for the accumulation of wealth; another point, as the national housing credit policy reform allows residents to purchase does not require a lot of cash, you can take the form of bank credit installments, thus reducing the difficulty of purchase; Third, Chinese consumption patterns, changes in consumption concept is also the young willing to purchase debt, then a major renovation. At the same time, 30 to 40 years of age still large proportion, but the trend shows more and more young. For people over 50 years of age the proportion of relatively small because, in this age who have purchased the basic housing, settled down. Home improvement and home buyers also have the same consumer trend.
Monthly income of 3,000 yuan is the main home-improvement spending
From the survey results, not many high-income households, the per capita monthly income below 3,000 yuan accounted for 70.76% of consumers, of which the per capita monthly income below 2,000 yuan accounted for 41.08%. Can see that the per capita monthly income below 2,000 yuan consumer holds the largest share of consumption from the home improvement trend can be inferred, is now much easier to purchase than before, while the investigation is consistent and age, so older than the previous purchase low is understandable. Not many high-income consumers, the consumption of low-income families became the main decoration.
Most worried about buying quality furniture
Consumers in the purchase of furniture will consider what problems? Survey shows that 37.92 percent of consumers worry about quality issues, 23.77 percent of the consumers not sure prices have 21.43% of the consumers concerned about service issues. These three categories of consumers account for 83.12 percent overall and another part of the consumers concerned about the delivery, product design and other issues. Seen in this light, the quality problems, most consumers are more concerned about. In the survey, some consumers made it clear that money is not the problem, as long as things Haojiu Hang. Should be said that quality, price, service is the consumer issues of common concern.
Most people are concerned about the brand of domestic materials
In the domestic brand and the attitude of foreign brands, the majority of people on the domestic brands showed great concern, 62.71 percent of the consumers in the choice of building materials, will choose national brands, while 29.79% of consumers choose foreign brands, and the other 7.5% of the people have no choice. The survey does not enable the domestic building materials dealers peace of mind. Nearly 30% of the consumers of foreign brands, domestic brands have already created a great impact.
Impact of home improvement home improvement company, and designers consumption
Survey found that many factors on consumer spending for home furnishings have a huge impact, such as home improvement company, friends, home decoration designers. Among these factors, the impact of friends and relatives accounted for 32.09%, followed by decoration designer (30.32%) and home improvement company (24.65%). And home improvement home improvement company, accounting for 54.97% of the proportion of designers, so the building materials manufacturers in terms of full use of home improvement companies and designers of consumer home improvement renovations of the room to sell products is undoubtedly a quick and effective way, so building materials Manufacturers should pay attention to this.
City traffic visiting the building materials is more important than price
Most consumers think the most important and convenient transportation (representing 37.87 percent), followed by guaranteed after-sales service (24.26%), compared to only 14.17% of the price value, while a considerable number of people think the more important facilities of the complex (accounting for 16.83%). This shows that accessibility is a consumer choice an important factor in building materials city.
Disputes occurred frequently in recent years, home improvement, and the increase in speed is amazing, so consumers want to have any problems fitting to protect their local interests, so they requested building materials home improvement market, a good after-sales service.
Consumer-oriented product after-sale protection in the form of payment, the 71.43% of consumers chose the first paid a deposit, delivery time to settle in this way, there are 24.31% of consumers chose a lump sum. As for how to pay, consumers think is not important, mainly based on the number of goods, if not more than purchases on the Yicijiaoqing, if a lot of purchases on the first and paid a deposit, delivery time to settle. Most of the consumers when the transaction request an invoice (78.63%), only a small part of the invoice not (15.38%). Shows that consumers attach great importance to the product after-sale protection, building materials distribution company that also made a higher demand.
