subject: Pay Per Click Advertising [print this page] It has often been agreed by many of the top internet marketers today, that one of the quickest and most efficient ways to achieve huge amounts of instant targeted traffic to your website in a short space of time is through a "Pay Per Click" campaign. It is not as slow as article marketing and not as time consuming or cumbersome as search engine optimization.
Pay Per Click (PPC) advertising are ads you place for your web site with a search engine, such as Google or Yahoo. You bid the amount you are willing to pay per click. The more you bid, the higher your ad will appear in the search engine results.
Google has implemented an additional factor. This is where your ads rank is based on the relevancy or importance that Google places on your site, which is very difficult to manipulate.
Using a pay per click advertising tool, like Google AdWords, your ads can appear for keywords you select whenever someone conducts a search using your keyword phrase. PPC can lead to increased traffic for your website.
The key to successful advertising is to find a method of conveying your business to as many people as possible while keeping your advertising costs to a minimum. Pay per click (PPC) advertising may be one of the easiest ways to generate traffic to your website and score some decent profits from your search engine marketing campaign.
Google AdWords is the most popular form of pay per click advertising for small businesses, partly because of Google's popularity, and partly because it allows control of your expenses by setting daily maximums for each ad.
With PPC, you pay only when someone clicks your ad and visits your Website. Ads may be placed on search engine results pages (SERP) or on Websites that are identified as related to your targeted keywords.
How much you pay for each click depends on how much you're willing to bid for your selected keywords and your "Quality Score". The higher your bid (and, in Google, the higher your Quality Score), the better chance you'll have of getting your ad listed at the top of the ads displayed on the page. When managed skillfully, pay-per-click advertising can help you attract prospects to your Website and convert your prospects to paying customers.
This is Googles definition of your Quality Score:-
The AdWords system calculates a 'Quality Score' for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user's search query. A keyword's Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC).
A highly successful pay per click campaign needs to be carefully planned and executed to produce top notch targeted traffic.
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