subject: Just How Important Is it to Keep the ‘B' Word in Mind When Designing a Website for Your Business? [print this page] Just How Important Is it to Keep the B' Word in Mind When Designing a Website for Your Business?
Branding is something we commonly associate with big multinationals. Pepsi, Nike, Coca Cola, McDonald's and other companies use branding effectively to spread their business worldwide. But how can branding benefit a small Internet business? In an Internet business, barriers to entry are low and everybody can start a business. Under these circumstances, branding becomes a necessity. Here is how to do it.
Find Your Voice
When you design a website for your business, it is tempting to look at what others are doing and act the same. After all, that will instantly make you look professional. But if you are too similar to others, you will also be bland and uninteresting. That is why you should think of a way to stand out. Create a unique voice or a unique point of view that will send a clear message that you are a master of your area of expertise. Look how Gary Vaynerchuk created a personal brand with his WineLibrary.tv website.
Create a Unique Visual Identity
Your visual identity should go with your voice. Create a logo and design your website so it stands out and complements the way you express your ideas (hire an Internet business coach if you need help). Having a recognizable visual identity will help you because people remember images better than words.
Spread the Word
Having a successful Internet business is all about making connections. We live in the era of social media, which gives a huge advantage to smart entrepreneurs who create a personal brand. Use Twitter and Facebook to get to know people. Befriend both industry leaders and potential customers, present a unique spin on your area and, with time, you will be recognized as an authority.
Branding is not a cure-all. But in a world increasingly cluttered with advertising and "me-too" businesses, it is an excellent way of standing out and making your Internet business profitable.
