subject: Building An Empire Through Your Website [print this page] Having a business website is completely necessary in the competitive world of business these days. If you want to have a really great website that gets a lot of traffic, then you need to make sure that it is professional looking and that it has all of the features that a good website should have. Here are just a few ways to keep the look of your website up to date and fresh.
When people first go onto a website, what do they see? They see the big headline that is right across the top of the page. This headlines should definitely be the name of your business, but it should also be presented in a way that really makes an impression on the viewer. Having a wimpy headline for your website is not going to get people to come back, so make sure that people are impressed with their first sight if your website.
Search boxes are really useful tools for the internet and especially for websites. People don't love clicking around in the dark on a website, so having a search engine box included at the top of your page will make their life a lot easier. That way they can easily access what exactly they are looking for. A happy customer is someone who doesn't feel like they had to struggle all that much to do whatever it is they were trying to do.
The popular theme of websites these days is simplicity. Simplicity, simplicity, simplicity.
When you are designing the layout of your website, keep that word in mind. If you really want to add that jumping kangaroo graphic to the front page, first think, "Does this make this website simple?" if the answer is no, and it probably will be, then reconsider putting it on the website. Think about making the website easily accessible and visually appealing.
Lastly, and this sort of goes along with the idea of simplicity, but you want to make sure that you don't use colors in a way that distracts or inhibits the viewer. The most successful websites out there use colors in a simple way that only adds to the affect they are trying to bring. White it the best color out there, and then black. Keep a nice clean, white background and then add colors that bring the mood to the website you are looking for. Do a little quick research on color theory to find out how colors affect people.
