subject: Innovate Your Business - 5 Keys to Inspire You to Conquer New Leads [print this page] Innovate Your Business - 5 Keys to Inspire You to Conquer New Leads
Change is often difficult. We tend to continue running our businesses as we always have done it. Yet, innovating your business using these 5 keys can help you grow your market share at an almost mind-boggling pace. You need to build a business where you get responsive customers who will be more than willing to buy your products. But you must make it clear that your products are worth every penny to start the process.
Here are the 5 keys you need to implement:
Build your profile online
Announce news everywhere
Build backlinks - especially in places others rarely use
Don't sell yourself short
Most importantly, stand by your market value
Let's go through these keys so you get maximum benefit from each unique key.
Build Your Profile Online
Many are confused when they build a site that is very different from their normal niche. They try to implement this on the same Twitter profile as they already use. But there is a much better way. Build an extra Twitter profile for your new line of business. You can always announce your niche on your regular Twitter account, but having a separate profile for your niche can ensure people are really interested in reading about your new niche.
Likewise, building a Facebook fan page for your new niche can get targetted readers that will be far more likely to buy from you compared with little announcements drowning amidst many irrelevant offers and updates. You must remember that people are less responsive if either your Twitter or Facebook profiles seem like only yet another RSS-feed.
So you need to be a social person with lots of ideas worth sharing for others to share what you write on any social media you begin using. Keep this in mind so you get maximum benefit from this strategy.
Announce News Everywhere
Even the smallest sources can be the biggest money earners. You may only get 50 readers in some little group on Usenet, but if these 50 readers are laser-targetted in your niche you can get fabulous clcik through rates - sometimes running up to one third in the first week. If you earn even 20$ per sale, a quick 600$ you wouldn't have earned can be exactly the money your business needs to survive.
Likewise, many articles are read all through the year, so even short-term small sales can become long-term large cash cows. And again, remember it is money you wouldn't have gotten into the business if you hadn't tried new ventures.
Build Backlinks - Especially in Places Others Rarely Use
All backlinks count when it comes to search engine optimization, and effective SEO deals with seeing potential instead of limits. Often you will see people only focusing on big media whereas you should focus more on where your customers are.
If your customers write much on small forums, you should be on those forums. You should not "just" focus on big media in search of revenue, but need to focus on the fact that a lot of small drops will end up giving you an ocean when you stick with this principle.
Don't Sell Yourself Short
Don't run seasonal sales or other offers in an attempt to get instant sales. You will be telling your followers that you don't believe in your products and the price tags you have set.
Continuing losing strategies can never become a winning strategy, and you need to admit this - and change it so you become a rock in your niche that people will look to for guidance.
Most Importantly, Stand By Your Market Value
When you see followers who have questions you have already answered in an article on your blog or in an e-book you have written, tell them about it. You will see one immediate sale from the person having the problem, but maybe also a dozen sales (or more) from others who see your answer at a later date when they have a similar problem.
In Conclusion
When you innovate your business using these 5 keys you can be sure your business will be growing - and surviviving should be at the forefront of your mind without ever sacrificing your online credibility. You should be a rock of knowledge that will help sell your information products to even more people.
Good luck.:-)
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