subject: Using technology to create the brand with the service to maintain brand [print this page] Using technology to create the brand with the service to maintain brand
"First-class products, first-class service" is expected to bond to the direction, the highest first-class brand is looking to bond locks the goal, the brand is an intangible asset, is the user acceptance and trust. Hope at home and abroad through more than 1,000 products have been well-known office furniture manufacturers supporting collaboration, with rich production experience and excellent service, and the grasp of domestic and international fashion, the production of Cam lock, file lock, shift lock, 2 Management lock, lock linkage, mechanical and electronic locks, etc., not only exquisite, and elegant appearance, deeply praised the majority of users, the domestic market share as high as 52%. And exported to Southeast Asia, 10 countries and regions, the company has thus been "excellent Chinese lock company" until the title of.
Korean people through that brand is very easy to choose you, a line of products I have come to nothing that is looking through, I'll look through, this is the brand. Some say that the higher the price the better brands, Korean brands have to pass that there is market share, at least grasp the mid-range customers, there is no mid-range stuff, you light high-end, the brand is there, no amount is not OK. Have the least amount of midrange customers should seize, to one to ten, the first highest, third fourth fifth sixth seventh must grasp, eighth ninth tenth can not be considered. To do so, then both quantity, and prices are higher than the low-end.
Korean Link appreciate a brand of Ningbo "bull" socket, although not particularly large factory, but people higher prices than many low-end, compared to the general difference between the price at least one-half. Bulls outlet quality is good, the Bulls played the standard outlet is even higher than the national standard, the price is about double the normal outlet, the outlet, the "bull" socket on behalf of the security, user identification when used in "bull" security, he does not consider price. This is the brand value. It is an intangible value.
Korean Tong said: "We have to look through to create a brand, a customer trusted brand. Trade, and products, the brand's meaning is different. In the socket inside," bull "for security, but not the same hardware industry. "
In the metal industry in particular, lock industry, the user cost for a lock high expectations put through after-sales service to enhance product competitiveness as a key, use it to open the user's heart lock. Korean Tong said: "Customers have any questions, I do give him settled, that is my core competence."
Look through the service to do the extreme, there is a user to look through purchase of a large number of locks in the hardware industry, there are inter-lock to open the issue, which is well known. Goods made in the past after the user requirements, can not have a mutual open. The beginning of the purchase of locks, the user has not made not to look through each open request. But things have happened, look through specialized technicians immediately and with a new lock, go to a handful of the exchange. 2 dollars an ordinary lock, do not open the lock each other than many of your ordinary lock, this time looking through not only bear the full cost of changing locks, with no travel costs to the customer. Through this change the lock, looking through to win the trust of customers, opened the lock between the heart.
When asked is not the time to service in promoting good publicity as the main point, the Korean communications, said: "No, this is not the main, I think this is a basic thing, an enterprise to develop, after-sales service is must do. good after-sales service is not worth the publicity. "plain words Daochu observation through the secret of success, that is:" first-class products, first-class service. "
Wang learned person to use their technology to create a brand, with their high quality service to maintain the brand, I believe that looking through the road that gets better.
