subject: Network Marketers Ought To Be Blogging; I'll Tell You Why [print this page] Network Marketers Ought To Be Blogging; I'll Tell You Why
My aim here is to give you the blogging advantages for any home business owner. Setting up your home business blog is similar to having your own magazine that prospects look forward to reading and learning from.
There Are Many Reasons Why You Should Have A Blog For Your Home Based Business Opportunity
1. Attracting Home Based Business Leads
Through your blog, you can answer your target audience's main problems, and collect their contact information. Compare this with buying MLM business leads, and cold-calling total strangers.
People who stop by your blog and actually read your material have an interest in what you have to say.
Your blog, coupled with your auto responder constitutes one of the most important assets you will have for your home business, and this is used to collect your prospects' information. This list of prospects represents the people you will build a relationship with, and will possibly sponsor into your MLM organization.
Over time, and with consistent work on your part, your blog will get a consistent supply of leads each and every day. You will always have prospects to talk to about your mlm business. The way you view and build your business totally changes after this.When it doesn't matter whether someone says no to your business opportunity or not, you will know exactly what I am talking about.
2. Have An Asset That Pays You Over The Long-Term
I'll pose a question to you......Do you own anything at all when it comes to your Multi Level Marketing business?
At any time, you could lose your distributorship, or the MLM company could decide to stop their MLM operations altogether. You may probably say that's a far-fetched statement, but believe me, it makes a lot of sense.
Everything that is supplied to you by the MLM Company, belongs to the company, including the downline organization that you build. Should you ever lose your distributorship with the MLM Company, you will lose any business-building tools, downline organizations and access to income from the company.
Any change by you, of MLM companies, means you have to begin building your downlines from scratch.
So what does a MLM home business blog have to do with the fact that you own nothing in your MLM business? Well, with a home business blog, you generate leads, and you own those leads. Those are your leads, and they belong to no one else but you.
So even if you decide to join a new business opportunity, you already have a list of prospects to present your new opportunity to.
This of course is dependent on your relationship with your leads.
Another huge advantage of having a blog for your MLM home business is that you can market to your list of prospects and leads. By offering your prospects complimentary products, you give them access to products and services that help them build their businesses.
This is how you get to have many streams of income for your MLM business
With such value bestowed on your blog, even if you switch network marketing companies, or lose your distributorship for any reason, you have your business blog. As a network marketing business owner, you therefore have a lot more security.
3. Letting People Know About Your Brand
Through your blog, people get to know you and the value you offer them before they join you in your primary network marketing business opportunity.
People generally turn to the internet to research a Multilevel Marketing company before they decide to join. By offering tremendous value, you can potentially get yourself a prospect and potential business partner from these people doing their due dillegence online.
The value you offer people, through your blog, will help them form a mental picture of you. This is how they will always view you.
Through your blog, you brand yourself and stand out from the other MLM distributors who are all pitching the same business opportunity. When you stand out, you get noticed. Your blog allows you to market yourself based on YOU, and not your network marketing company.
Your brand is the major determining factor in how well you get paid; your blog helps you in establishing your brand.
4. Supercharging Your MLM Business
A blog offers you massive leverage and automation. In building your MLM business using traditional business-building techniques, you have to do certain tasks repeatedly for each and every prospect; educating them about the opportunity, how to build it, and presenting it.
By integrating your blog with an auto responder, you can sort through your leads and prospects automatically, and provide them with value. This allows you to spend your time with serious prospects who may be best suited to join you in your business. Your home business blog plus your auto responder plus automation makes this all possible.
You set it up once, and the systems automatically sorts through your leads and prospects for you.
5. Good Quality Leads
Having a blog for your network marketing business allows you to attract quality leads for your home business. When your leads and prospects arrive at your blog via the search engines, the search engines will have offered these prospects your articles in response to their search queries; this guarantees the prospects are getting exactly what they are searching for.
These are people who search out the exact information that you provide. Now, that is quality, in terms of prospects.
6. Social Proof From Third Parties
By engaging your blog readers, and starting a conversation with them in the comments section, you show that you communicate with your prospects and visitors. This is an example of 'Social Proof' in action, and other blog visitors will be enticed by this. This in itself can help strengthen your brand in your readers' eyes.
