subject: Magnetic Sponsoring Review For Interested MLM Marketers [print this page] Magnetic Sponsoring Review For Interested MLM Marketers
Mike Dillard is the author of Magnetic Sponsoring, a process he employed to earn himself a seven figure income within the Referral Marketing industry. Also known as multi-level or network marketing, the strategy employs the same direct sales marketing principles. Any Magnetic Sponsoring review for Referral Marketers commences with Dillard himself. He has managed to build a multi-million dollar business by employing his process. Dillard calls his system Magnetic Sponsoring. The system addresses one of the most frustrating aspects of multi-level marketing, lead generation. The MLM strategy requires developing a matrix of sales people. This is also called a downline. Each member of the matrix is responsible for selling the company products or services, as well as recruiting more members for the downline. Prior to the advent of the internet, lead generation was usually limited to family and friends. The internet now offers a global pool of prospects, but this can be an expensive and still time consuming proposition. The amount of money capable of being made is directly related to the quality and quantity of the members of a downline, therefore this as an essential part of the MLM strategy. What Dillard proposes is to draw prospects like a magnet to an irresistible force. This is accomplished by attracting people who are interested in information about the MLM opportunity. The attraction centers on Dillard sharing the secrets of his own success in Video and CD format. The price point runs from no cost up to under $50 for the follow-up series. Dillard developed products that were directly related to building a successful referral marketing business. This strategy would therefore appeal to people who were interested in learning about and possibly becoming involved in the referral marketing field. In large measure, this conquered one of the biggest problems in lead generation. It totally reversed the process of convincing someone of the viability of the business, to attracting already interested parties. An added bonus of the process is the revenue generated from the initial product sales. During the ramp up phase this revenue helps to offset the cost of advertising the products. Dillard managed to combine both lead generation and product sales into a single process. A sales process usually has a front end and a back end. The front end refers to the collection of buyer information that is used for back end purposes. Magnetic Sponsoring promotes the sale of upfront products that will garner front end information. This is then used for the back end purpose of building a profit generating downline. There are a number of online reviews and testimonials written about this system. In perusing them it is hard to find any criticisms of its effectiveness.
