subject: Content Marketing Blueprint - How to Write an Eye-Catching Resource Box That Converts [print this page] Content Marketing Blueprint - How to Write an Eye-Catching Resource Box That Converts
What do you get as a marketer for creating an intriguing resource box? Mainly it's driving traffic to your site. Some people want to let other people to put their articles on their sites so they can appear to have a lot of content. The intentions of these sites is not simply altruism; often they are benefitting by having an affiliation to the source site of the article. For the sponsoring site, when you get people to click on your resource box, you generate traffic that can be counted upon as potential customers.
A Content Marketing Blueprint is incredibly effective when utilized in a fine-tuned way and with relevant keyword optimization.So what would be good content for your resource box? Figure out what kinds of keywords people use to search for your product or topic. There are many tools you can find on the internet that can help you in determining what keywords to use.
Be creative. Resource boxes anywhere are going to be very limited spaces, so you have to make what little you put count. You're usually only going to get one glance from a reader, so try to make yours interesting enough to warrant a double-take. Unlike TV ads, you don't have visual aids to drive your point in. It may be small, but that smallness comes with leverage. By utilizing such a small space you can make the appearance of "almost" giving them enough.
Make sure you use keywords that are on your site and are profitable. The key here is not to mislead prospective customers or clients. Play on positive character traits that increase credibility and knowledge on the subject. Make the people click your resource box by providing resource box content that makes a lasting impression. It's incredibly easy to turn a reader off, but you only get one chance to get someone to follow up on your resource box's offer. Your articles will be a very big factor in determining what rankings your site gets in Google. Obviously, the higher your site is ranked, the more traffic you're going to get to it. When you start getting steady traffic, your opportunities for reinvesting in your business and potential for profit vastly increase. Don't ever minimize the importance of a good resource box. You may think it's just a small box, that that box may be the difference between a sale and... nothing. A boring resource box will never get a job done. Make it fun for the reader, but more importantly, make it enticing.
