subject: Marketing of Texas Huayuan Road: differential production and win the market [print this page] Marketing of Texas Huayuan Road: differential production and win the market
"Enterprises such as sports, development of the textile industry is a never-ending circuit. Roads are rugged, fog often appears, it depends on the performance of companies that sets a sports car." In an interview, Shandong Province Dezhou Huayuan Eco Technology Co. Executive Vice General Manager Li Xiangdong metaphor Road with confidence, "Texas is a concurrent Huayuan equipment, quality, market, mechanism of strong-wheel-drive sports car."
Equipment is the foundation of modern enterprise
"Make bricks without straw of its browser. Equipment to measure an advanced level of enterprise strength, although not a sufficient condition, but it is a necessary condition." Xiang-Dong Li believes that the advanced production equipment to Texas Huayuan's capacity, production technology and product quality with reliable security to keep the product in the market-leading position and strong competitiveness. In Li Xiangdong appears as a modern textile enterprise, without sophisticated equipment, talk about how how the enterprise, said he does not believe breaking big day.
In recent years, Texas at Huayuan company has invested heavily to upgrade constantly updating equipment, has introduced foreign advanced equipment with more than 200. Since 2008 alone, Texas Worldbest in raising the level of investment in facilities and equipment reached more than 3400 million. Dezhou Huayuan about when to upgrade the equipment, Li Xiangdong as a commander of elite troops in the inventory of their weapons: "At present, the company has invested nearly 20 million yuan, the introduction of automatic winding and vortex spinning Japan spinning machine, the spinning boutique, brand, and further enhance the competitiveness of enterprises have added new impetus. "
Customers like the product is excellent
"Product quality is a broad concept. Huayuan in Texas, good quality products not only met the quality standard, but to customer satisfaction psyche, like." Xiang-Dong Li said that to make fine products, Texas Chinese Sources have long established a "new product development center." Moreover, the Texas Huayuan have both the "China Development Center and the new yarn Base" and "new fiber applications development center and demonstration base" Two title.
Dezhou Huayuan yarn products are widely used in knitting, weaving, sweater, and industrial fabrics and other fields. Li Xiangdong, said, Huayuan yarn product 12 series have been formed, involving modal, tencel, bamboo fiber, bamboo fiber, milk protein fiber, soybean fiber, corn fiber, cashmere fiber, Kevlar, soft yarn 1000 number of new varieties. "JC32S Huayuan brand knitting yarn" and "JC40S Huayuan brand knitting yarn" for three consecutive years from 2007 to 2009, "User trust Excellent Product". In 2008, Texas Huayuan issued by China Textile Industry Association, the "Product Development Award." In the same year, Texas became the Austrian Lenzing Group Huayuan superfine fiber LNZINGMICROMODAL @ AIR only authorized to use the Chinese business market.
Differential gain market production
Always adhere to the "small quantity and variety, fast delivery" business approach to the "differentiated" production of the road, this is a magic weapon to success in Texas Worldbest.
Relying on new product technology research and development center and a variety of small-volume test spinning production line, with the performance of advanced equipment, spinning a variety of ways and rich range of products, production technology, Texas Huayuan did walk in front of peers, try spinning quick proofing, delivery rapid market response model goods, products sold abroad.
Dezhou Huayuan adhere to international and domestic markets both principle and actively explore the international and domestic market, improve product visibility and influence. Since last year, the face of the severe impact of the global financial crisis, Texas Huayuan actively adopt various responses, market resources, and explore marketing and profit maximization, so that production and operations continue to maintain good posture.
Li Xiangdong Texas Huayuan by data on the financial crisis in operating performance. Second half of 2008, Texas Huayuan production of various kinds of yarn 7960 tons, rising by 21%. One of exporting 1210 tons, sales income of more than 230 million yuan, up 19.8%. In 2009, Texas Huayuan 1 to 6 month production and sales have also maintained the level of last year: production of various types of yarn 5038 tons, of which export export 720 tons, sales income of 160 million yuan.
