subject: Authenticity & Provenance Trends: Consumer Insights And Marketing Opportunities - Market Research Re [print this page] Introduction Introduction
This report takes the core Asia Pacific content from DMCM4691 and expands upon that to offer additional insight covering a wider selection of Asian countries
Scope
*Detailed trend analysis outlining what constitutes 'value' for consumers (trends are, after all, a reflection of what's important to consumers)
*Offers Asia Pacific focused insights, benchmarked against global sentiment, to cater for contextualized regional-specific information needs
*Covers all major FMCG sectors, but also with applicability to wider consumer goods audiences
*Part of Datamonitor's Asia Pacific mega-trend report series which outline the most important issues shaping current and future buying behavior
Highlights
Good trend-watching is about taking the bigger-picture approach. Adopting a broader global perspective to trend-tracking facilitates better decision making by overcoming 'category myopia'. Monitoring the broader FMCG environment will enable bigger picture learning that can be applied more specifically
A Datamonitor consumer survey in April/May 2009 established that less than half of consumers in Asia Pacific are satisfied with their work-life balance. This reflects a lifestyle imbalance that characterizes many contemporary lifestyles, especially as many of the region's market economies continue to grow beyond the global average
Various commitments and demands from work and personal/family life have contributed to the feeling of time-deprivation. People are looking for speed and convenience and anything that allows them to feel more in control of time
Reasons to Purchase
*Understand the significance of the different Convenience-aligned trends across FMCG sectors to help support market diversification
*Gain region specific consumer insight, including a clear and up-to-date framework for understanding Asia Pacific consumers
*Access data from two waves of primary research to increase the likelihood of being 'on-trend' with NPD and marketing in the Asia Pacific region
Table of Contents :
TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
INTRODUCTION: THE IMPORTANCE OF TREND-TRACKING 7
Tracking consumer mega-trends is fundamental to long-term success 7
THE FUTURE DECODED: DECIPHERING THE CONVENIENCE MEGA-TREND 21
MEGA-TREND SYNOPSIS: Consumers feel the need to manage a plethora of competing demands on their time 21
TREND: Lifestyle Claustrophobia: time scarcity and time compression increasingly characterize the lives of Asia Pacific consumers and influence the consumption choices they make 24
TREND: Practical Personal and Household Aesthetics: Asia Pacific consumers value the opportunity to adopt simplified, less time intensive personal and household care routines 37
TREND: Mealtime Stress and Simplification: simplifying meal preparation and consumption remains a lifestyle reality for many time-poor consumers in the Asia Pacific region 47
TREND: Mealtime Fragmentation, Informality and Expediency: Asia Pacific consumers are adopting a more flexible and informal approach to food preparation consumption 58
TREND: Efficient Shopping: convenience needs impact upon store selection and in-store behaviors in Asia Pacific 71
